The Director serves as a strategic communications advisor to executive leadership, oversees communications team members and outside PR resources, and ensures effective messaging, processes, and responses are in place for key initiatives, sensitive issues, media inquiries, customer feedback, and other high-impact matters. This role develops and executes communication strategies that support business priorities, protect and enhance the Company's reputation, ensure consistent messaging across audiences, and strengthen engagement with employees, franchisees, fans, media, and other stakeholders.