Serve as the organization's subject matter expert on deposit products with hands-on technical capability; personally step in to solve problems, train others, and handle critical situations • Maintain comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies • Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth • Develop and optimize member lifecycle marketing journeys (onboarding, funding, engagement, renewal, win-back) that increase direct deposit adoption, checking product penetration, and long-term relationship value • Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement • Drive product enhancement for debit cards; drive debit card adoption and utilization • Partner with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement. • Strong analytical skills plus customer journey orchestration; ability to personally dig into data and translate insights into action • Strategic thinking balanced with tactical, hands-on execution and attention to detail • Knowledge of research methodologies, experimentation frameworks, and test-and-learn approaches • Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies • Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams; clear, concise, and confident communicator • Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities while maintaining full ownership of results • Ability to write and speak effectively in English using correct spelling and grammar • Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key • Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel • Moderate keyboard skills at 40 wpm • Excellent customer service skills.