Wilmington, DE30+ days ago
Continue to enhance default strategy to ensure customers are getting the best possible experience and create incremental business Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness Manage and drive oversight in the governance and execution of channel pages & placements and experimentation launches and revisions Create and communicate executive-level presentations and messages to socialize insights and decisions Partner with Owned Media Optimization, Experimentation, Product, and Marketing Execution teams to create and execute strategies for exception requests, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes Partner with the Owned Media Optimization team to dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy Integrate AI and automation into channel marketing workflows to proactively reduce manual operations and enhance campaign efficiency Required qualifications, capabilities and skills Bachelor's degree in a marketing or relevant business field (e.g. digital product, marketing analytics) 4+ years of hands-on experience in digital marketing analytics, marketing technology, performance measurement, and experimentation in web or app channels Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau) with the ability to structure and solve complex problems Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes Project management skills with proven ability to effectively manage multiple projects in a fast-paced, dynamic environment Ability to work independently with minimal oversight from leadership Preferred qualifications, capabilities and skills: * Advanced degree a plus Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.