We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Validate analytics and attribution events by triggering gameplay scenarios, inspecting telemetry and payloads, verifying data integrity against expected schemas, including event taxonomy and attribution schemas, and identifying and reporting data issues.