UNKNOWN

FEED

Head of E-CommerceLocation: Greensboro, NC (Open to Relocation)Reports to: CEO / FounderDirect Reports: E-Commerce Manager, Digital Marketing, CRM, Site Operations (current and future hires)About the RoleA fast-growing womenswear brand with a clear vision to scale is seeking a strategic, data-driven, and entrepreneurial Head of E-Commerce to own and accelerate the next phase of growth. The ideal candidate has successfully scaled a DTC fashion or consumer brand and understands the balance between brand, performance marketing, merchandising, and operational excellence.

<div><strong>Head of E-Commerce</strong></div><div> </div><div>Location: Greensboro, NC (Open to Relocation)</div><div>Reports to: CEO / Founder</div><div>Direct Reports: E-Commerce Manager, Digital Marketing, CRM, Site Operations (current and future hires)</div><div> </div><div><strong>About the Role</strong></div><div>A fast-growing womenswear brand with a clear vision to scale is seeking a strategic, data-driven, and entrepreneurial Head of E-Commerce to own and accelerate the next phase of growth.</div><div> </div><div>As Head of E-Commerce, you will own the full digital P&L and lead the strategy, execution, and team required to scale the business from ~$10M to $20M+ and beyond. You will report directly to the Founder and be the senior-most voice on all things digital, from channel strategy to site experience to retention and merchandising.</div><div> </div><div>You will build strategy, processes, and revenue alongside 1–2 junior team members and a set of agency partners. You’ll set the roadmap, hire into it over time, and be accountable for results. This is a hands-on leadership role—strategic in vision, operational in execution.</div><div> </div><div>The ideal candidate has successfully scaled a DTC fashion or consumer brand and understands the balance between brand, performance marketing, merchandising, and operational excellence.</div><div> </div><div><strong>Key Responsibilities</strong></div><ul><li>Own the E-Commerce P&L<ul><li>Drive annual revenue growth toward 2x in 2 years</li><li>Develop annual and quarterly forecasts with clear growth levers (traffic, AOV, retention, conversion)</li><li>Manage contribution margin, CAC, and profitability targets</li></ul></li><li>Growth Strategy & Channel Expansion<ul><li>Build scalable acquisition and retention strategies</li><li>Optimize channel mix (paid social, search, email/SMS, SEO, affiliate)</li><li>Identify marketplace, international, and omnichannel opportunities</li><li>Develop platform and technology roadmap (Shopify Plus)</li></ul></li><li>Conversion & Customer Experience<ul><li>Own conversion rate, AOV, revenue per visitor, and CLTV</li><li>Improve conversion from ~1.3% to ~2.75% over 2 years</li><li>Lead CRO testing, personalization, and mobile optimization</li><li>Reduce friction across checkout and post-purchase experience</li></ul></li><li>Merchandising & Product Performance<ul><li>Partner with merchandising on assortment and storytelling</li><li>Drive full-price sell-through to 70%+</li><li>Align product launches with demand generation strategy</li><li>Monitor inventory productivity and category performance</li></ul></li><li>Marketing – Retention & Lifecycle<ul><li>Scale email, SMS, and loyalty programs</li><li>Increase repeat purchase rate and lifetime value</li><li>Improve time-to-second purchase</li><li>Develop VIP and community initiatives</li></ul></li><li>Team & Organizational Build<ul><li>Build and lead a high-performing e-commerce team</li><li>Define future org structure</li><li>Manage agency and vendor relationships</li><li>Establish performance dashboards and reporting cadence</li></ul></li><li>Data & Technology<ul><li>Own e-commerce platform strategy (Shopify Plus)</li><li>Implement best-in-class tools (CRO, personalization, analytics)</li><li>Ensure site performance, uptime, and scalability</li><li>Build robust reporting infrastructure</li></ul></li></ul><div> </div><div><strong>Qualifications:</strong></div><ul><li>8+ years in e-commerce leadership, preferably in women’s apparel or luxury DTC</li><li>Proven experience scaling a brand from $10M–$30M+</li><li>Strong understanding of paid media, retention, and merchandising across the full funnel</li><li>Strong financial acumen with P&L ownership</li><li>Experience building and leading teams in a founder-led environment</li><li>Highly analytical and comfortable in fast-paced settings</li><li>Hands-on operator who can both strategize and execute</li></ul><div> </div><div><strong>Preferred:</strong></div><ul><li>Strategic thinker with an operator mindset</li><li>Balances brand building with performance discipline</li><li>Comfortable making decisions with imperfect information</li><li>Strong cross-functional leader</li><li>Customer experience focused</li><li>Thrives in high-growth environments</li></ul><div> </div><div><strong>Compensation & Benefits</strong></div><div> </div><div>Compensation will vary based on experience, skills, and qualifications. In addition to base salary, the package includes:</div><ul><li>Annual bonus tied to KPIs (revenue, CAC, LTV, contribution margin, conversion, retention)</li><li>Medical, dental, and vision insurance</li><li>401(k) with potential employer match</li><li>Product allowance and employee discount</li><li>Opportunity to join a high-growth, team-oriented organization</li></ul>

Emerging Blue, Inc.

Head of E-Commerce

Acquisition Strategy

Analysis Skills

Brand Marketing (Branding)

Cadence

Channel Strategies

Community Development

Consumer Branding

Contract Research Organization (CRO)

Cross-Functional

Customer Conversion

Customer Experience

Customer Relationship Management (CRM)

Demand Generation

Dental Insurance

Entrepreneurship

Forecasting

Leadership

LifeTime Value (LTV)

Loyalty Programs

Marketing

Merchandising

Online Marketing

Performance Analysis

Performance Metrics

Product Merchandising

Product/Service Launch

Profit & Loss

Reporting Dashboards

Retention Programs

Revenue Growth

Sales

Scalable System Development

Search Engine Optimization (SEO)

Short Messaging Service (SMS)

Storytelling

Supplier Relationship Management (SRM)

Team Lead/Manager

Team Player

Vendor/Supplier Relations

Vision Plan

Website Conversion

eCommerce

HaleyMarketing

The Digital Communications Manager will use various channels, including email, SMS, and push notifications, to reach our customers at strategic touchpoints throughout the customer journey. Position Summary: The Digital Communications Manager will be responsible for developing and implementing digital communication strategies that drive customer engagement, brand awareness, and conversions.

<p style="margin-left:0in;margin-right:0in">Market America is looking for an experienced Digital Communications Manager to lead our team into the future.</p><p style="margin-left:0in;margin-right:0in">Remote from NY, NH, CT, NC, and FL.</p><p style="margin-left:0in;margin-right:0in"><strong><u>Position Summary</u></strong><strong>: </strong>The Digital Communications Manager will be responsible for developing and implementing digital communication strategies that drive customer engagement, brand awareness, and conversions. The Digital Communications Manager will use various channels, including email, SMS, and push notifications, to reach our customers at strategic touchpoints throughout the customer journey.</p><p><strong><u>Essential Function and Responsibilities:</u></strong></p><ul><li>Create and oversee the implementation of digital communication strategies that align with company goals.</li><li>Develop messaging for email, SMS, and push notifications that promote our brand and drive customer engagement and conversions.</li><li>Manage and optimize multi-channel digital communication campaigns.</li><li>Plan and execute automated campaigns based on trigger events, customer behavior, and segmentation.</li><li>Ensure compliance with current digital communication regulations and laws for all of our markets.</li><li>Track and analyze the performance of digital communication campaigns, including email, SMS, and push notifications, and use the findings to drive continuous improvement.</li><li>Collaborate with internal teams to ensure brand alignment across all channels.</li><li>Monitor industry trends and developments to ensure our digital communication strategies remain effective.</li><li>Understand digital communication trends across our international markets and tailor strategies accordingly.</li><li>Complies with company policies and procedures.</li><li>Performs other duties as needed.</li></ul><p><strong><u>Supervisory Responsibilities:</u></strong></p><ul><li>None, but may direct and/or train others.</li></ul><p/><p><em>Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.</em></p><p><strong><u>Education & Experience:</u></strong></p><ul><li>Associates degree in Business, E-Commerce, Marketing, or related field, Bachelor’s degree preferred.</li><li>At least 3 years of experience in digital communications management</li><li>Hands-on experience working with various digital communication platforms and tools such as marketing automation software, SMS providers, and push notification services.</li><li>Experience in email automation software like Maropost, Mandrill or similar tools</li><li>Experience in SMS automation software like Twilio or similar</li><li>Familiarity with the technical aspects of digital communication platforms and tools</li><li>Demonstrable experience in developing multi-channel communication campaigns and automation.</li></ul><p><strong><u>Computer/Communication Skills:</u></strong></p><ul><li>Strong analytical skills with a focus on measuring and improving performance metrics.</li><li>Excellent written and verbal communication skills</li><li>Ability to work independently and collaboratively in a fast-paced environment.</li></ul><p><strong><u>Travel:</u></strong></p><ul><li>Annual conference participation and related travel</li></ul><p><strong><u>Physical Requirements and Work Environment:</u></strong></p><ul><li>Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid)</li><li>Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets.</li><li>Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouch.</li><li>Raise and lower an object from one level to another, less than twenty (20) pounds.</li><li>Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordination.</li><li>Normal or corrected hearing</li><li>Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.</li><li>Occasional long or irregular hours of work</li></ul><p>Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.</p><p/><p/>

Market America Inc

Digital Communications Manager

Automation

Automation Systems

Campaigns

Channel Management

Communication Skills

Continuous Improvement

Copying Machines

Customer/Consumer Behavior

Email Software

Hearing Impairment

Improvement Metrics

Industry/Trade Analysis

Maintain Compliance

Market Segmentation

Market Trend Analysis

Marketing Automation Software

Marketing Strategy

Office Equipment

Performance Management

Photocopy

Presentation/Verbal Skills

Process Improvement

Regulations

Writing Skills

eCommerce (B2X) Marketing

clearcompany

OTHER

This role is ideal for someone who lives and breathes running, understands the evolving footwear landscape, and has a talent for bringing products to life through storytelling, merchandising, and strategic vendor partnerships. This individual will combine analytical thinking with a deep understanding of the running community to curate the best assortment of products for every type of customer we serve — from walkers to competitive marathoners.

Our Company:
<p style="margin:0px"><img alt="FF_logo_stacked_2_color_navy (1)" height="75" src="https://fleetfeet.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=69599&hashed=1380934545" width="150"/></p>

Overview:
<p style="margin:0px">We believe <strong>Running Changes Everything</strong>. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and to deliver unmatched service and support when outfitting every customer.  We like to keep things high-spirited, fast-paced and fun, wearing more than a few hats and stepping in to help out wherever it’s needed. We run together to solve problems, reach goals, encourage others and champion our brand.  We are always in pursuit of hardworking people to join our quest and bring our core values to life.</p>

Responsibilities:
<p style="margin:0px">At Fleet Feet Winston-Salem and Fleet Feet Clemmons, we believe running changes lives. We are looking for an experienced, passionate, and customer-focused <strong>Product Line Manager – Footwear</strong> to lead our footwear category across our locations.</p><p style="margin:0px">This role is ideal for someone who lives and breathes running, understands the evolving footwear landscape, and has a talent for bringing products to life through storytelling, merchandising, and strategic vendor partnerships.</p><p style="margin:0px"> </p><p style="margin:0px"><strong>Position Overview</strong></p><p style="margin:0px">The Product Line Manager – Footwear will oversee the selection, presentation, and performance of all footwear categories within our stores. This individual will combine analytical thinking with a deep understanding of the running community to curate the best assortment of products for every type of customer we serve — from walkers to competitive marathoners.</p><p style="margin:0px">The ideal candidate is an active runner with a passion for specialty retail, trend awareness, and delivering exceptional customer experiences.</p><p style="margin:0px"> </p><p style="margin:0px"><strong>Key Responsibilities</strong></p><ul><li>Manage and oversee the footwear product category across all locations</li><li>Curate a balanced and strategic footwear assortment that serves a wide range of customer needs and running goals</li><li>Partner closely with footwear vendors and brand representatives to identify emerging trends, product opportunities, and key launches</li><li>Use sales performance, customer feedback, and market trends to make informed inventory and assortment decisions</li><li>Create compelling in-store footwear presentations through visual merchandising and storytelling</li><li>Educate staff on footwear technologies, fit philosophies, and product differentiators</li><li>Develop engaging product narratives that connect customers to the purpose and performance of each shoe</li><li>Ensure footwear displays remain fresh, organized, and aligned with seasonal initiatives and brand standards</li><li>Collaborate with data management and leadership on forecasting, product planning, and promotional strategies</li><li>Represent the Fleet Feet culture through community involvement, events, and authentic engagement with runners and walkers</li></ul><p style="margin:0px"><strong>What We’re Looking For</strong></p><p style="margin:0px">We are seeking someone who can combine:</p><ul><li>A runner’s passion</li><li>A merchant’s eye</li><li>A storyteller’s creativity</li><li>And a strategist’s mindset</li></ul><p style="margin:0px">This role plays a critical part in shaping the customer experience and ensuring our stores continue to offer the best footwear solutions for every individual who walks through our doors.</p><p style="margin:0px"> </p>

Qualifications:
<ul><li>Passion for running and an active participant in the running community</li><li>Previous experience in retail buying, merchandising, inventory management, or product line management preferred</li><li>Strong analytical skills with the ability to interpret sales trends and customer behaviors</li><li>Excellent communication and relationship-building skills</li><li>Ability to work collaboratively with vendors, store leadership, and team members</li><li>Strong visual merchandising instincts and attention to detail</li><li>Self-motivated, organized, and adaptable in a fast-paced retail environment</li><li>Knowledge of performance footwear brands, fit philosophies, and industry trends preferred</li><li>Available to work a flexible schedule, including mornings, days, evenings, weekends and holidays</li><li>Working knowledge of MS Office (Word, Excel, Outlook, and PowerPoint)</li><li>Professional and timely internal and external communication<br/><strong style="color:#333333;font-family:'verdana' , 'geneva';font-size:12pt">Perks:</strong></li><li style="color:black">High energy and fun atmosphere</li><li style="color:black">Training and advancement opportunities within the Fleet Feet brand</li><li style="color:black">Community involvement and community service activities</li><li style="color:black">Training Program and Product Discounts</li><li style="color:black">Passionate team members</li></ul><p style="margin-bottom:0.0001pt"> </p><p style="margin-bottom:0.0001pt"><em>Fleet Feet franchisees operate as independent business owners. If you apply and are hired at a Franchise location, you would be an employee of that Fleet Feet franchisee and not an employee of the Fleet Feet Corporation. We have opportunities within both our franchise locations and our Fleet Feet Corporation.</em></p>

Fleet Feet

Product Line Manager- Footwear

Alliance/Partner Management

Category Management

Community and Social Services

Customer Relations

Customer/Client Research

Data Management

Detail Oriented

Inventory Management

Microsoft Excel

Microsoft Office

Microsoft Outlook

Microsoft PowerPoint

Microsoft Word

Organizational Skills

Product Development

Product Planning

Promotional Strategy

Retail

Retail Merchandising

Service Delivery

Staff Training

Time Management

Training Program

Trend Analysis

Vehicle Fleets

Vendor/Supplier Planning

Visual Merchandising

[AW]-iCims

ADAPTED_NOW

Coordinate approvals of all Loyalty email content and then deliver final email assets to the Email Marketing Team and 3rd Party Email providers for inclusion in both the scheduled and triggered Loyalty Emails. An ideal Candidate must have working knowledge of creative workflow management software (i.e. Workfront), as well as familiarity with how marketing assets are communicated amongst internal and external stakeholders.

<b>The Fresh Market & You:</b><br/><p style="margin:0px">Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!</p><p style="margin:0px"><strong> </strong></p><p style="margin:0px"><strong>Added Benefits for choosing The Fresh Market Team: </strong></p><table style="height:67px;width:1140px;border-collapse:collapse;border-style:hidden"><tbody><tr style="height:105px"><td style="width:50%;height:105px;vertical-align:top"><ul><li>Team Member discount up to 40%</li><li>Health, Dental, & Vision insurance available for individual, spouse, partner, and family.</li><li>401K contribution and match for part-time and full-time team members</li></ul></td><td style="width:50%;height:105px;vertical-align:top"><ul><li>Personal time off and additional time off purchase plans are available</li><li><em>AND much more!</em></li></ul></td></tr></tbody></table><p style="margin:0px"> </p><p style="margin:0px"> </p><p style="margin:0px"> </p><b>About the Position:</b><br/><p style="margin:0px">The Loyalty Marketing Content Coordinator is responsible for the day-to-day creative development and execution of the TFM Rewards! Marketing Plan through all marketing channels.  This role collaborates with both internal and external resources to deliver the highest quality content to our Members. The primary responsibility will be to coordinate the creative development and the delivery of Marketing Plan execution assets to internal and external stakeholders. The impact of executing against the TFM Rewards! Marketing Plan will support the key strategic drivers of Acquisition, Education, and Conversion of our guests in the TFM Rewards! program. An ideal Candidate must have working knowledge of creative workflow management software (i.e. Workfront), as well as familiarity with how marketing assets are communicated amongst internal and external stakeholders.</p><p style="margin:0px"> </p><p style="margin:0px">This position will report to the Loyalty Program Manager.</p><b>What You'll Do:</b><br/><ul style="margin-top:0in"><li style="margin-bottom:0in">Coordinate the creative asset development and implementation supporting both evergreen Loyalty content, as well as weekly/monthly/quarterly Loyalty offer calendar content through Guest Emails, thefreshmarket.com Website, In-store signage, Social Media, eCommerce, Out of Home, The Magazine, and other selected marketing communication channels</li><li style="margin-bottom:0in">Update and maintain monthly TFM Rewards Marketing Email and Website Dashboard Content Management, and other identified marketing Calendars</li><li style="margin-bottom:0in">Responsible for ad-hoc Loyalty Marketing creative requests as well as the development of creative for new program initiatives</li><li style="margin-bottom:0in">Coordinate approvals of all Loyalty email content and then deliver final email assets to the Email Marketing Team and 3<sup>rd</sup> Party Email providers for inclusion in both the scheduled and triggered Loyalty Emails.</li><li style="margin-bottom:0in">Maintain email repository and develop outlines for each email communication. Including but not limited to, documents that provide an outline for how the email should be built and or versioned, as well as the correct URLs that should be coded into the emails</li><li style="margin-bottom:0in">Perform ongoing, frequent content management updates (multiple times per week) to the Loyalty Member Dashboard in support of both strategic initiatives, as well as the monthly/weekly Loyalty Offer Calendar</li><li style="margin-bottom:0in">Partner with The Fresh Market Merchandising department Team Members regarding Loyalty Offer details, images, and offer content accuracy</li><li style="margin-bottom:0in">Partner with the Email Marketing Team Members in the development and execution of end-to-end testing of new email capabilities, as well as A|B Testing</li><li style="margin-bottom:0in">Partner with internal resources to establish and report upon relevant Marketing Channel performance reporting</li><li style="margin-bottom:0in">Partner with internal resources to provide TFM Rewards content to our team members, for training purposes</li><li style="margin-bottom:0in">Create and maintain procedural documentation supporting Loyalty Marketing content generation business processes</li><li style="margin-bottom:0in">Cross-train with other members of the Loyalty Marketing team to be able to support Guest Care case remediation; Loyalty Product issue support, ticketing, and triage</li><li>Content creation and communication, as needed outside of regular business hours (occasional evenings and weekends).</li></ul><b>Qualifications:</b><br/><p style="margin-bottom:0in"><strong>At a minimum, what you’ll need:</strong></p><ul><li>Bachelor’s degree in Marketing, Communications or related field</li><li>1-3 years marketing experience, including content management and marketing performance reporting</li><li>Experience in creative development workflow systems</li><li>Experience in website content management systems (CMS)</li><li>Demonstrated proficiency in Microsoft Office Suite, with a particular emphasis on Microsoft Excel</li><li>Demonstrated proficiency in producing and communicating marketing analysis and results of marketing performance</li><li>Knowledge of best practices for content management and creative development processes, business process documentation and continuous improvement</li><li>Proven ability to manage complex projects with multiple stakeholders to deliver results in a dynamic, deadline-driven environment.</li><li>Must be highly detail-oriented and possess the ability to execute with minimal direction.</li></ul><p style="margin-bottom:0in"><strong>Preferred qualifications:</strong></p><ul><li style="margin-bottom:0in">Experience with Workfront and Contentful.</li></ul><ul><li style="list-style-type:none"> </li></ul><p style="margin:0px"> </p><p style="margin:0px"><em>REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.</em></p><b>We are proud to be an Equal Opportunity Employer:</b><br/><p style="margin-bottom:10pt"><strong>We are proud to be an Equal Opportunity employer.</strong> Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.</p><p style="margin:0px"><em>The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs. </em></p><p style="margin:0px"> </p><p style="margin:0px">#LI-HF1 #LI-HYBRID</p>

<p>Memorable. Inviting. Different. No one word can accurately describe what it's like to be part of the Fresh Market. The experience is as much an intangible feeling, as it is smell, sight and sound. Each detail of what we do reflects the character of who we are. We are people with a passion for quality and service. Talented individuals who want to contribute and thrive. A diverse team unlike any other.

The Fresh Market continues to grow with opportunities in new and existing locations. We select talent for a wide range of a wide range of openings, within our store and at our corporate office in Greensboro, North Carolina. Search our jobs, read more about us, and learn why you've never worked anywhere like this before.</p>

The Fresh Market, Inc.

Loyalty Marketing Content Coordinator

Alliance/Partner Marketing

Best Practices

Business Processes

Channel Marketing

Content Delivery/Distribution

Content Development

Content Management

Content Management Systems (CMS)

Documentation

Email Marketing

Marketing Communications

Marketing Plan

Procedure Development

Product Support

Project/Program Management

Sales/Support Engineering (SE)

Social Media

Support Documentation

Testing

Website Management

The Fresh Market

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Head of E-CommerceEmerging Blue, Inc.

Digital Communications ManagerMarket America Inc

Product Line Manager- FootwearFleet Feet

Loyalty Marketing Content CoordinatorThe Fresh Market, Inc.

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