The purpose of the Marketing Department at the B2B business unit is threefold: defining and launching the brand identity of B2B with Booking Holdings and leveraging the portfolio of brands (Agoda, Booking, Priceline) to establish us as the leading B2B brand in the travel industry, to strategically attract relevant, incremental partners and third, to help the B2B strategic partners grow their own businesses - designing and executing partner marketing programmes that deploy B2B's data assets, media scale, and B2C brand portfolio to drive measurable demand through partners' own customer channels, paid media, and social platforms.to help our partners attract new customers to their platforms (B2B2C). Concretely, this means: Stronger product and proposition marketing that helps commercial teams communicate a clearer value story to partners by developing co-branded and white-label marketing assets, journey touchpoints, and activation playbooks that partners can deploy across their owned customer communications - email, app notifications, loyalty programme messaging, and in-product placements.