The ideal candidate is a full-stack practitioner who has operated at the intersection of data, activation, governance, and AI in a complex marketing organization, and who leads with technical conviction, communicates with clarity to executives, product managers, marketers and engineers alike, and has the credibility to establish a new group as a trusted technical partner across the business. Full-stack fluency across the marketing platform ecosystem: CDPs, tag management, data warehousing, marketing automation/ESP, content platforms, governance frameworks, and AI/ML integration spanning both first-party systems and third-party vendor ecosystems.