Reporting to the Senior Director of Brand, Content, WGU Studios and Social Media, and partnering closely with that role on overall direction, this role owns day-to-day management of WGU's editorial voice across all owned, social and creator channels - including all organic and paid social platforms - and builds the creator ecosystem, thought leadership and community programs that extend that voice through trusted third-party partners, WGU leaders and student advocates. Manager leads a team of social strategists, community managers and content writers/editors, owns WGU's owned-channel content strategy and partners closely with teams across PR, brand, WGU Studios, lifecycle marketing, institutional advancement, and academic leadership to ensure WGU's social and owned media is on-brand, on-mission, and measurably effective.