The role calls for a modern hands-on leader who understands how to build trust in sensitive health categories and can translate one strong brand platform through the line, including brand, social, content, retail, commerce, digital, experiential and emerging channels. A portfolio showing standout integrated work across brand and channel ecosystems, with clear examples spanning several of the following: social, content, retail, commerce, digital, experiential, OOH, video, CRM, creator, and influencer.