Reporting to the Senior Director of Downstream Marketing, this leader will build and scale Inogen's omnichannel capability across paid media, direct-response television (DRTV), digital, website experience, email, social, SEO, analytics, AI-enabled workflows, and emerging channels. Partner across internal MarComm (for messaging and branding), Product Management/Upstream (for positioning and approved claims), channel/audience marketers (HCP, Patient, B2B), Regulatory & Legal, and external agencies (paid media, messaging, and asset development) to align strategy and execution.