Qualifications 8+ years in loyalty, CRM, or lifecycle marketing roles 3+ years experience as a people leader Proven track record of building or scaling loyalty and CRM programs that drive measurable business outcomes Strong lifecycle marketing expertise across email, SMS, push, and in-app Analytical mindset with the ability to connect data to business impact Excellent cross-functional leadership and communication skills, with proven ability to influence senior stakeholders Proven success in developing and executing a loyalty program, preferably within QSR, fast-casual, or related sectors Strong understanding of digital marketing tools, CRM, analytics, and performance metrics Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously Digital marketing, channel marketing, or retail marketing with a focus on digital channels At Foot Locker, we value innovation, authenticity, and integrity in all that we do. This role is responsible for building and growing our FLX Loyalty Program, overseeing our CRM and Lifecycle channels, and managing our owned channels (email, SMS, Push) across both first-party/native channels and third-party platforms.