Interface between the Marketing department and others to ensure deliverables are developed and deadlines met for tradeshows, region events, collateral, email campaigns, web promotions and advertising Obtain necessary Legal review and approval of materials, as appropriate Communications Work with the PR team to identify and execute public relations efforts that align to branding and messaging Identify and develop new topics and ideas to expand our thought leadership in the marketplace Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing and delivery Develop high-visibility press releases to promote our services, joint ventures and company growth What qualifications you will need: Bachelor's Degree in Marketing and/or Marketing Communications required Master's degree in marketing, communications, business and/or healthcare preferred 10+ years of advanced marketing experience relevant to the assigned product/business or service. Analyze all aspects of the business to proactively identify new opportunities and new customer segments, strategies for growing adherence in current members, cross-selling and programs to support sales to generate and nurture leads through the funnel What you will do in this role: Lead all branding initiatives for assigned division: craft key messaging and positioning Lead annual strategic planning and 3-year planning Create and execute annual marketing plans in alignment with business growth objectives and strategy Grow GPO membership Develop and execute go-to-market strategy, inclusive of branding and value prop Promote and cross-sell the entire portfolio of offerings (contracts, products and services) to support the goal of peak performance optimization and procurement savings Work with Sales Team to Generate Leads and nurture through the funnel Develop strategies, tactics and messaging to support alliances, ensuring brand continuity Candidate must be an experienced and effective business copywriter as this position requires heavy focus on writing for all related deliverables.