Build strong customer relationships and strategic partnerships to assess customer needs and recommend appropriate products with Tier 1 customers, building and maintaining executive level relationships with the Tier 1 customersDrive new business acquisitions with the sales team ensuring conversion of RFQsAchieve and exceed Budget Sales and Gross Margin for the North America regionLead strategic negotiations with customers regarding contracts, pricing, long term agreements, etc. Meet all reporting deadlines as are set by the Managing Director and Chief Sales OfficerLead, coach, and develop a sales team across the US and Mexico driving performanceSet clear KPIs and goals for sales organization and sales team membersIdentify target growth segments where there is opportunity to diversify and grow into new markets and new applicationsProvide regular and relevant feedback on Market conditions, competitor activities and progress towards business objectives.