Develop, execute, optimize, and report on integrated marketing campaigns for priority Single-Family and Multifamily audiences, including lenders, seller/servicers, multifamily owners and operators, housing finance partners, mortgage brokers, correspondents, and existing customers. The Director- Demand Generation and Segment Marketing role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities: Develop and lead an enterprise demand-generation strategy aligned with Marketing and Single-Family and Multifamily priorities.