Familiarity with marketing automation platforms (e.g., Marketo, HubSpot), CRMs (e.g., Salesforce), workflow/automation tools (e.g., Clay, n8n, Zapier, Make), and analytics/experimentation tooling (e.g., Amplitude, Mixpanel, Segment, PostHog, GA4). Design and deploy automation workflows (e.g., Claude, Clay, n8n, or equivalent) that eliminate manual work across the demand gen stack, integrating with Marketo, Salesforce, web CMS, and digital platforms.