Knowledge, Skills and Abilities: Knowledge of a wide variety of communications, public relations, and marketing techniques; Demonstrated leadership ability for visionary thinking, collaboration, and motivating others; Ability to supervise multiple activities simultaneously; Ability to plan, budget, coordinate and implement a strategic marketing plan; Ability to work with diverse and complex audiences; Ability to plan and manage multiple projects simultaneously and set/balance priorities; Ability to use independent judgment and be entrusted with confidential information; Strong oral and written communication skills; Strong writing, editing, proofreading and conceptual design skills; Strong interpersonal skills; Strong client service to all levels of the university with diplomacy and tact; Strong commitment to customer service. Under the leadership of the Assistant Vice Chancellor for Marketing & Engagement "AVC"), the Director is the most senior undergraduate marketer on campus, using the university's brand pillars and strategic goals to run all media efforts to attract and enroll students at the undergraduate level.