PERMANENT

FULL_TIME

POSTING_API

UNKNOWN

Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools. The Marketing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio.

YEAR

Marketing Manager - Property Management The Marketing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. This role operates at the intersection of operations and marketing, ensuring that all initiatives are aligned with ownership objectives, compliance requirements, and measurable financial outcomes. This individual will lead the execution of digital marketing, branding, and communication strategies across both affordable and market-rate communities, while providing scalable tools and support to onsite teams. The role requires a strong understanding of compliance-driven environments, including HUD and Fair Housing regulations, and the ability to translate data into actionable strategies that drive performance. NOTE:  This is not a remote position.  This role will require residency in the Washington, DC in order to work at the company's Gaithersburg, MD headquarters location. Key Responsibilities<ul style="margin-bottom:11px;"><li style="margin-left:8px;">Portfolio Marketing Strategy & Execution<ul style="list-style-type:circle;"><li style="margin-left:8px;">Develop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization. Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.</li><li style="margin-left:8px;">Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements. Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.</li><li style="margin-left:8px;margin-bottom:11px;">Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, and overall asset performance.</li></ul></li></ul><ul style="margin-bottom:11px;"><li style="margin-left:8px;">Standardization & Operational Support<ul style="list-style-type:circle;"><li style="margin-left:8px;">Create and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio. This includes property listings, collateral, social media content, and outreach materials.</li><li style="margin-left:8px;margin-bottom:11px;">Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance. Maintain a centralized digital asset library accessible to all stakeholders.</li></ul></li></ul><ul style="margin-bottom:11px;"><li style="margin-left:8px;">Content Development & Brand Management<ul style="list-style-type:circle;"><li style="margin-left:8px;">Develop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning. This includes property marketing materials, digital content, internal communications, and presentations.</li><li style="margin-left:8px;">Write and edit clear, compelling copy that drives engagement and leasing performance. Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.</li><li style="margin-left:8px;margin-bottom:11px;">Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.</li></ul></li></ul><ul style="margin-bottom:11px;"><li style="margin-left:8px;">Cross-Functional Collaboration<ul style="list-style-type:circle;"><li style="margin-left:8px;">Partner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives. Develop recruiting materials, training content, and internal communications that reinforce company culture and operational consistency.</li><li style="margin-left:8px;margin-bottom:11px;">Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.</li></ul></li></ul><ul style="margin-bottom:11px;"><li style="margin-left:8px;">Marketing Technology & Innovation<ul style="list-style-type:circle;"><li style="margin-left:8px;">Evaluate, implement, and optimize marketing technologies and AI-driven tools to improve efficiency, scalability, and performance tracking.</li><li style="margin-left:8px;">Leverage technology to enhance SEO, optimize listings, automate workflows, and improve reporting accuracy. Identify opportunities to streamline processes and reduce manual workload across the portfolio.</li><li style="margin-left:8px;margin-bottom:11px;">Stay informed on emerging trends and technologies, ensuring Pratum remains competitive and forward-thinking in its marketing approach.</li></ul></li></ul><ul style="margin-bottom:11px;"><li style="margin-left:8px;">Reporting & Performance Management<ul style="list-style-type:circle;"><li style="margin-left:8px;">Track and analyze key performance indicators, including traffic, lead conversion, occupancy trends, and campaign effectiveness.</li><li style="margin-left:8px;">Maintain a structured marketing calendar to ensure timely execution of all initiatives. Provide data-driven recommendations to leadership to support strategic decision-making and improve portfolio performance.</li><li style="margin-left:8px;margin-bottom:11px;">Continuously evaluate and refine marketing strategies to drive measurable results.</li></ul></li></ul> Required Qualifications<ul style="margin-bottom:11px;"><li style="margin-left:8px;">Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property management, or real estate portfolios.</li><li style="margin-left:8px;">Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements.</li><li style="margin-left:8px;">Proven ability to develop and execute digital marketing strategies that drive measurable business outcomes.</li><li style="margin-left:8px;">Exceptional written and verbal communication skills, with strong attention to detail.</li><li style="margin-left:8px;">Experience creating scalable tools and systems to support multi-site operations.</li><li style="margin-left:8px;">Demonstrated ability to manage multiple priorities in a fast-paced, high-accountability environment.  The work requires the ability to manage competing priorities effectively.</li><li style="margin-left:8px;">Strong analytical skills with the ability to translate data into actionable strategies.</li><li style="margin-left:8px;">IT and Computer Proficiency<ul style="list-style-type:circle;"><li style="margin-left:8px;">Prior experience working within Yardi is required, with a strong working knowledge of RentCafe and the ability to actively manage and optimize that platform across a portfolio.</li><li style="margin-left:8px;margin-bottom:11px;">Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools.</li></ul></li></ul> Preferred Qualifications<ul style="margin-bottom:11px;"><li style="margin-left:8px;">Experience supporting both affordable and market-rate portfolios.</li><li style="margin-left:8px;">Familiarity with LIHTC, HUD programs, and compliance-driven leasing environments.</li><li style="margin-left:8px;">Experience with event marketing, employer branding, and internal communications.</li><li style="margin-bottom:11px;margin-left:8px;">Proven experience leveraging AI tools and marketing technology platforms to improve efficiency and performance.</li></ul> Physical Demands & Work Environment This role is primarily office-based, with periodic travel to properties and corporate locations as needed. The position requires regular use of a computer and standard office equipment, with occasional lifting/moving of materials up to 25 pounds.  Employees may occasionally be exposed to outdoor conditions when visiting properties. This role is exempt and has an anticipated annual pay range of $75k-90k for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations.  This position may be eligible to receive discretionary and/or performance-based bonuses on a spot or annual basis, which are variable depending on individual merit/performance, budgetary limitations, company performance, and other job-related factors.  This non-exempt role will be eligible for overtime for all hours worked in excess of 40 per week.  Full-time positions (30+ hours/week) are eligible for 2 weeks paid vacation, 1 week sick leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website.  To learn more about our company and our benefits, go to: <a href="https://pratumco.com/careers/" style="color:#467886;text-decoration:underline;">https://pratumco.com/careers/</a> Pratum Companies is committed to a diverse workforce and is an Equal Opportunity Employer. #zr

WE ARE PRATUM With over 50 years of experience, Pratum joins proven expertise with a forward-thinking mindset to deliver comprehensive real estate solutions. Our approach is grounded in a culture of commitment, proactive performance and insightful innovation. We’re driven by a relentless pursuit to grow and succeed alongside our partners. Our philosophy is simple: to uphold a culture of dedication, infuse innovation with insight, and take action with purpose. We strive to be more than a company – we want to create a future where people come first, partnerships thrive, and communities flourish.

Company Confidential

Marketing Manager - Property Management

Adobe Creative Suite

Advertising

Adwords

Affordable Housing

Analysis Skills

Artificial Intelligence (AI)

Brand Management

Brand Marketing (Branding)

Brand Positioning

Brand Strategy

Budgeting

Business Plan

Campaigns

Communication Skills

Computer Skills

Content Development

Cross-Functional

Customer Relationship Management (CRM)

Decision Support

Detail Oriented

Emerging Technology

Event Marketing

Leadership

Loan Collateral

Low-Income Housing Tax Credit (LIHTC)

Maintain Compliance

Marketing

Marketing Strategy

Microsoft Office

Multitasking

Online Marketing

Operational Support

Performance Analysis

Performance Management

Performance Metrics

Photography

Physical Demands

Presentation/Verbal Skills

Process Development

Process Improvement

Property Management

Real Estate

Regulations

Regulatory Compliance

Regulatory Requirements

Reporting Skills

Return on Investment (ROI)

Search Engine Optimization (SEO)

Social Media

Social Media Optimization (SMO)

Software Design

Standards Development

Systems Scalability

Time Management

Training/Teaching Materials

Trend Analysis

Vertical/Industry Marketing

Video Production

Web Design

Web Site Monitoring

Website Conversion

Willing to Travel

Writing Skills

ADAPTED_NOW

In doing so, you will partner with product, legal, communications, government affairs, and trust and safety teams across the company to develop and execute our policy strategy, analyze and respond to new legislative and regulatory proposals, and craft our external narrative on key policy issues. 7 years of experience working on technology or content policy issues within industry, government, think tanks, public interest groups, or industry associations on issues related to copyright, intellectual property, and media/publisher policy issues.

In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:<ul><li>Health, dental, vision, life, disability insurance</li><li>Retirement Benefits: 401(k) with company match</li><li>Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment</li><li>Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance </li><li>Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks</li><li>Baby Bonding Leave: 18 weeks</li><li>Holidays: 13 paid days per year</li></ul><h3>Minimum qualifications:</h3><ul><li>Bachelor's degree or equivalent practical experience.</li><li>7 years of experience working on technology or content policy issues within industry, government, think tanks, public interest groups, or industry associations on issues related to copyright, intellectual property, and media/publisher policy issues.</li><li>Experience in copyright or media/news policy issues across the Americas.</li></ul><h3>Preferred qualifications:</h3><ul><li>Experience working with international teams and a variety of stakeholders, developing rich relationships internally and externally.</li><li>Knowledge of US fair use doctrine and its application to emerging technologies, including AI and digital replicas.</li><li>Track record of managing global policy issues, particularly concerning international anti-piracy efforts and cross-border IP enforcement.</li><li>Ability to help solve problems with multiple approaches to reach an optimal solution.</li><li>Ability to identify opportunities and areas for improvement and to lead and evaluate issues independently.</li></ul><div><h2>About the job</h2>As a member of Google’s Government Affairs and Public Policy team, you'll be part of a global government affairs team, working across regions, product areas, and functions. You’ll combine creativity and intellectual excellence with the organizational skills to manage various campaigns, projects and initiatives. In this role, you’ll advocate for Google to bring external perspectives back into the company to inform our perception and direction. You're passionate about the opportunity to shape the future of how we use and build technology for everyone.This is a global team, working across geographies, business areas and functions to help shape Google’s approach to content regulation and the future of the open web. In this role, you will be part of a global team focused on policy and regulatory issues related to copyright, intellectual property and liability, and media/publishers, including issues related to Artificial Intelligence. In doing so, you will partner with product, legal, communications, government affairs, and trust and safety teams across the company to develop and execute our policy strategy, analyze and respond to new legislative and regulatory proposals, and craft our external narrative on key policy issues. You will provide subject matter expertise to internal stakeholders working on these issues and represent the company with government legislators and regulators, third-party experts, civil society organizations, and industry groups.Google takes its responsibilities seriously, including engaging with government and other stakeholders on important public policy challenges. The Government Affairs and Public Policy (GAPP) team leads the company’s engagement with executive branch officials, legislators, regulators and third-parties in the formation of public policy. Working closely with Google leaders, GAPP seeks to identify key policy issues, listen carefully to others’ views and opinions, and distill and share the company’s perspective on those issues with external stakeholders. While we focus on challenges affecting the internet, our issue areas are increasingly broad and encompass many areas where public policy, business, and technology intersect.The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div><div><h2>Responsibilities</h2><ul><li>Lead US strategy on the defense of fair use (federal and state), including influencing government action (e.g., U.S. copyright office reports) and promoting good copyright policies overseas.</li><li>Serve as the Americas Regional Policy Lead for copyright and AI, media, and news, driving proactive advocacy and education strategies to shape emerging legislation across LATAM and Canada.</li><li>Architect and implement the global policy on piracy and site-blocking, modernizing frameworks to address the emerging intersections between managing piracy and AI training.</li><li>Act as the global policy authority on emerging issues around likeness and voice, ensuring digital replica policies are driven as a centralized, company-wide objective.</li><li>Support outreach and engage directly with policymakers, regulators, industry players and key opinion formers in thoughtful dialogue on copyright, digital replicas, and media policy issues.</li></ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google

Policy Manager, Copyright, Media, and News, Government Affairs and Public Policy

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