The role supports the broader sales organization by managing CRM usage and data integrity, improving quoting and order handoff processes, coordinating customer communications, tracking sales and service performance metrics, supporting practical marketing execution with the Company's advertising agency, and ensuring customers receive clear, timely, and professional support from inquiry through delivery and post-sale service. Marketing Coordination, Sales Enablement, and Market Support:Coordinate practical marketing execution in support of sales leadership, including working with the Company's advertising agency on website updates, campaign execution, lead routing, trade show follow-up, customer announcements, and customer-facing sales materials.