FULL_TIME

ADAPTED_NOW

UNKNOWN

You use AI tools (ChatGPT, Claude, platform AI features like Advantage+) not just to write copy faster but to rethink how you work: generating and stress-testing creative hypotheses, building performance analysis frameworks, identifying audience patterns, and keeping pace with a channel that's changing faster than any manual workflow can handle. Paid social strategy and execution: Full-stack ownership of acquisition campaigns for both homeowners and service providers across Meta, TikTok, and YouTube, including structure, creative direction, audience strategy, bidding, and budget allocation.

About LawnStarterLawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.About Growth at LawnStarterGrowth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.<h3>Requirements</h3>The RoleYou'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.This is a hands-on, execution-heavy role. You'll own the full funnel: top-of-funnel awareness, mid-funnel consideration, bottom-funnel conversion, and remarketing. You'll build campaigns, design test plans, manage budgets across geographies and seasons, and turn performance data into decisions.This is a Director-level hire. We expect this person to own the channel end-to-end — executing directly at first, then building and leading a team as the channel scales. We're not hiring a specialist to execute someone else's strategy. We're hiring someone who can build it, own it, and eventually scale it through people.What makes this role different:<ul><li>Multi-audience, multi-geography: You'll run campaigns across multiple audiences, markets, and service categories with different unit economics. Cookie-cutter playbooks won't work.</li><li>Performance over brand: Every dollar is measured against unit economics (CAC, LTV:CAC). You'll need to think like a finance person as much as a marketer.</li><li>Two-sided acquisition: You're running two parallel acquisition programs — homeowners and service providers — each with different creative, messaging, audiences, and success metrics. The balance between them matters: oversupply and undersupply both hurt the business. Most paid social directors have never had to manage both sides of a marketplace simultaneously.</li></ul>What You'll Own<ul><li>Paid social strategy and execution: Full-stack ownership of acquisition campaigns for both homeowners and service providers across Meta, TikTok, and YouTube, including structure, creative direction, audience strategy, bidding, and budget allocation. These are two distinct funnels with different creative, messaging, and economics — you'll own both.</li><li>Full-funnel ownership: You're not just running conversion campaigns. You'll build and manage campaigns across the entire funnel: top-of-funnel to drive awareness and demand, mid-funnel to nurture consideration, bottom-funnel to convert, and remarketing to re-engage. Each stage requires a different creative approach, bidding strategy, and success metric.</li><li>Testing machine: A repeatable framework for creative, audience, and funnel experiments. That includes detecting creative fatigue early (volume dropping while CAC rises is a signal, not bad luck) and rotating before performance degrades.</li><li>Budget and performance management: Active management of spend by audience, geography, and service category, hitting performance targets while navigating seasonal swings.</li><li>Cross-channel partnership: Working with SEO, Paid Acquisition, Product, Design, and Analytics to ensure paid social fits into a larger growth system, not an isolated silo. You'll have direct access to a video editor who can cut, resize, and produce creative assets. Your job is to brief and direct that output, not produce from scratch.</li><li>Platform expansion: Meta, TikTok, and YouTube are your core platforms. Over time, this role could extend to streaming (Hulu, connected TV) and other push formats — you'll lead the evaluation and build-out of each new channel with the same rigor you apply to the core three.</li><li>Team building: Once you have a handle on the channel, you'll define the roles needed to scale it and hire the team beneath you. That includes setting the bar for what good looks like, onboarding the people you hire, and building a function — not just running campaigns.</li></ul>Problems to SolveMarketplace conversion isn't a constant Conversion economics shift based on pro supply availability, market maturity, and season. A campaign that performs in a mature market won't translate to one we're still seeding. You need a targeting and budget strategy that accounts for that variability, not one that ignores it.Build the creative testing system We don't have a mature creative testing pipeline for paid social today. You'll build it: hypothesis, brief, test, learn, iterate, and make it repeatable. The challenge is building rigor without building bureaucracy.Know when to pull back Paid social has a natural efficient window. As spend scales, CAC rises. The right move is pulling back before the data forces your hand, not chasing volume past the point of profitability. If you need to be told when to stop, this role will frustrate you.Balance a multi-service, multi-market, two-sided portfolio We're scaling into new service categories with different seasonal profiles and economics on both sides. Customer LTV varies dramatically by market — our best markets produce 4x the LTV of our worst — and provider supply depth varies just as much. You'll need to allocate budget across customer and provider acquisition, services, and geographies simultaneously, concentrating spend where unit economics hold on both sides and cutting where they don't.Who You ArePerformance-obsessed. You live in the data. You check dashboards daily, dig into cohort analysis when something looks off, and make budget decisions based on unit economics, not vanity metrics. You can explain a CAC trend to a finance partner as fluently as you explain creative performance to a designer. This is unlikely to be a good fit if you prefer brand-building metrics or are uncomfortable being held to hard efficiency targets.A structured experimenter. You don't just "try things." You run tests with clear hypotheses, controlled variables, and defined success criteria. You know the difference between a real signal and noise, and you're disciplined about kill criteria. This is unlikely to be a good fit if you rely on intuition over data or struggle to document and systematize your testing process.A cross-functional partner. You work effectively with SEO, product, design, and analytics without needing to own those functions. You proactively share learnings, ask for input, and keep paid aligned with the broader growth system. This is unlikely to be a good fit if you prefer to run your channel independently or find cross-team coordination draining.AI-native. You use AI tools (ChatGPT, Claude, platform AI features like Advantage+) not just to write copy faster but to rethink how you work: generating and stress-testing creative hypotheses, building performance analysis frameworks, identifying audience patterns, and keeping pace with a channel that's changing faster than any manual workflow can handle. You have opinions on what's actually useful versus hype, and you're building that muscle actively. This is unlikely to be a good fit if you're skeptical of AI tools, treat them as a writing shortcut only, or prefer manual workflows.A portfolio thinker. You can hold multiple audiences, markets, service categories, and funnel stages in your head simultaneously without mixing them up. You allocate budget and tailor creative strategy based on where unit economics hold — not by running one playbook across everything. This is unlikely to be a good fit if you prefer focusing on a single audience or market at a time, or find context-switching between variables with different economics frustrating.This Role Is NOT<ul><li>A brand strategy role: This is performance marketing measured against unit economics. You'll care about brand consistency, but your KPIs are CAC and LTV:CAC, not brand awareness or reach.</li><li>A big-budget DTC role: We're a profitable marketplace with seasonal swings, not a VC-funded brand burning cash on awareness. Every dollar needs to prove its return, and budgets flex with marketplace dynamics.</li><li>A solo act: You won't control the full funnel. Landing pages, onboarding flows, and conversion tracking depend on Product, Engineering, and Design. You'll need to influence and partner effectively.</li><li>A pure manager who delegates execution: There's no team yet. For the first phase, you're the one in platform, building campaigns, analyzing data, and making decisions. If you need a team under you to do the work before you can add value, this isn't the right fit.</li><li>A set-it-and-forget-it role: Between seasonality, two-sided marketplace dynamics, and portfolio complexity across audiences, markets, and service categories, your strategy will need constant adjustment. If you want a stable, repeatable playbook, this will frustrate you.</li></ul><h3>Benefits</h3><ul><li>Base salary: $175,000 - $205,000</li><li>Equity: TBD. This role directly drives company value and we want you invested in the outcome.</li><li>Healthcare: Medical, dental, and vision</li><li>Fully remote: This role requires deep focus for campaign management and analysis. Work from anywhere in the US.</li><li>Flexible PTO: We Focus On Results</li></ul>LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment.<img src="https://workable.com/p/D49CEFCA0F"/>

LawnStarter

Director of Paid Social & Video

Analysis Skills

Artificial Intelligence (AI)

Bidding

Brand Marketing (Branding)

Brand Strategy

Budget Management

Budgeting

Campaigns

Channel Management

Cross-Functional

Customer Acquisition

Data Analysis

Economics

Expense Management

Finance

Financial Trend Analysis

Geography

Healthcare

LifeTime Value (LTV)

Marketing

Metrics

News Reporting

Onboarding

Parallel Programming

Performance Analysis

Performance Management

Performance Metrics

Problem Solving Skills

Product Design

Product Engineering

Sales Cycle

Sales Pipeline

Search Engine Optimization (SEO)

Stress Testing

Team Building

Team Lead/Manager

Test Design

Testing

Video Editing

YouTube

monster

FEED

OTHER

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Full time Hospice On Call After Hours RN with 15K Sign on Bonus, PENSION, 4 weeks vacation, 401K Retirement plan, Low cost Medical, Dental and vision This Jobot Job is hosted by: Donna Gawroski-Kusik Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume. Salary: $108,000 - $117,000 per year A bit about us: A NYC Metro Healthcare organization with over 100+ years of success in the community offering several services including hospice and palliative care, rehabilitation, and skilled nursing Why join us? <ul><li> $15,000 Sign on Bonus (depending on position)</li><li> 4 weeks Vacation</li><li> 8 company paid holidays</li><li> PENSION plan – Employer paid 100% at 5.75% of salary per year</li><li> Employee Vesting at 5 year work anniversary</li><li> 403B Retirement plan thru Lincoln Financial</li><li> Medical, Dental and Vision coverage start 60 days after start date</li><li> Medical Coverage thru CIGNA</li><li> Dental Coverage thru choice of Cigna PPO plan or AETNA DMO plan</li><li> Vision coverage thru United Healthcare</li><li> FREE Online RN to BSN and MSN degree programs</li><li> Dependent Tuition Reimbursement for clinical staff</li><li> Annual Tuition reimbursement $4,500</li><li> 529 College Savings plan</li><li> LOW cost medical, dental and vision coverage for employee and family members</li><li> Flexible spending Account</li><li> Dependent Care FSA</li><li> Employee Assistance Program (EAP)</li><li> Life Insurance policy at 2X your annual salary paid by employer</li><li> Short term and Long-Term disability thru Mass Mutual</li><li> Commuter Benefits program for Transit and Parking</li><li> Pet care discount 25% with participating Providers</li></ul> Job Details <ul><li> Responsible for providing on call patient visits scheduled, or unscheduled, for urgent physical and psycho-social issues during afterhours scheduled shift, in coordination with Call Center Triage and On Call Manager. </li><li> Rotating Work hours include: 1 pm to 9 pm shift AND 5 pm to 1 AM shift</li><li> Available via cell phone to respond to Triage visit requests, and communicates effectively with the on call team, including Hospice physician to address urgent patient needs, and establish a safe plan of care. Implements plan of care, educating patient/primary caregiver on changes to plan of care, including medication management, patient safety, and symptom management. </li><li> Attends patient deaths as directed to provide emotional support and guidance to family.</li><li> Reports off to triage and primary Hospice team concerning patient related visit, changes to plan of care, and follow up needs. </li><li> Car Service is provided for Emergent patient visits</li></ul> Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy

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Full time Hospice On Call After Hours RN with $15,000 New Hire Bonus + PENSION

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Director of Paid Social & Video LawnStarter

Full time Hospice On Call After Hours RN with $15,000 New Hire Bonus + PENSION Jobot

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