Strong familiarity with email/SMS/push marketing platforms (e.g., Eloqua, Attentive ) and CRM/ticketing systems (e.g., Ticketmaster).Analytical mindset with proficiency in Excel/Sheets, Google Analytics, and platform ad managers (e.g., Meta Ads Manager, TikTok Ads).Experience integrating influencer/creator partnership campaigns and measuring content performance. This role owns the planning, execution and optimization of paid campaigns across paid social and connected TV, while also serving as the primary messaging strategist and project manager of the Club's Owned & Operated channels, including email, SMS, push notifications, radio, preseason broadcast, and creator/influencer partnerships.