RESPONSIBILITIES: • Online Community Management • Day-to-day management of social media communities, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possible • Work with individuals and teams across the organization to coordinate appropriate responses to conversations, especially during crises • Exponentially increase the size and engagement of our social media community • Generate proactive user engagement of TSA influencers and journalists; build bridges through users, especially on blogs; increase the size of and nurture that community to amplify fundraising efforts • Establish and manage new social profiles, as well as assisting corps/programs in managing theirs. • Brand Building • Properly brand existing and new profiles in all main social networks (Facebook, LinkedIn, Instagram, etc.) • Find and manage all auto-generated profiles and directory entries, claim where possible, and supply correct identifying information and branding, particularly on location-based social networks (e.g., Yelp, Foursquare, Google, etc.) • Work closely with territorial and divisional headquarters to build the brand in the social and digital media space • Attend relevant community events, corps events.