p>• 5+ years of experience in a data analytical role with a focus on eCommerce • Minimum 6 to 8 years related experience, including supervisory or management experience • Ability to transform complex facts, figures, and numbers into plain English that can be easily understood • Keen attention to detail, financial responsibility, and strong organizational skills • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner • Experience implementing and maintaining analytics tagging solutions, including setting and validating tags and configuring website data layers to ensure accurate and reliable data collection • Experience managing and enhancing a Customer Data Platform (CDP), including partnering with engineering and marketing teams to improve data quality, identity resolution, audience activation, and downstream use cases • Excellent communication skills • Hospitality experience a plus • BS/BA Degree in mathematics, computer science, or statistics preferred • Experience with Adobe Analytics/Customer Journey Analytics and SQL. • Produce and report on insights to drive revenue through bestwestern.com and our other guest-facing revenue channels • Formulate hypotheses that can be tested, measured, and reported on to a larger audience • Support business initiatives by identifying key trends in data that can drive growth for the business • Validate data integrity in all analyses performed • Support department-wide ROI reporting and analyses when needed • Build insight-minded dashboards, to identify and analyze trends and shifts in customer behavior across both browser and native mobile apps • Present insights to members of the Best Western leadership team • Train, manage, and mentor direct supports as other peer analysts across multiple teams.