In addition to leading all aspects of dealer engagement including business planning, territory coverage, and aftermarket growth, this role is responsible for selling contractual products across all business lines, alongside the full portfolio of Epiroc solutions, to ensure strong market representation and sustained growth. As the primary point of contact for dealers and key contractual customers within the region, the Regional Business Manager drives sales, supports customer needs, and maintains a strong pipeline of opportunities across contractual and non-contractual offerings.