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The Bash is looking for a smart, passionate, and experienced Marketing Manager to conceptualize and create content, emails, messaging, social posts, and communications that meet the needs of our vendors, our brand, and our users. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact.

<div class="content-intro">WHAT WE DO MATTERS:At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.</div><div class="p-rich_text_section">ABOUT THE ROLE AND OUR TEAM:We're seeking a talented Marketing Manager to join The Bash.The Bash, part of The Knot Worldwide family, is an online event marketplace that helps party hosts and event planners find entertainment and event services of all kinds. We've facilitated over 525,000 bookings and have more than 15,000 event vendors, ranging from musicians and photographers to impersonators and magicians. The Bash empowers people to make a living doing what they love, and we take pride in being able to do so.The Bash is looking for a smart, passionate, and experienced Marketing Manager to conceptualize and create content, emails, messaging, social posts, and communications that meet the needs of our vendors, our brand, and our users. The right candidate is a high-energy, self-motivated individual who is passionate about helping event professionals do what they love for a living!RESPONSIBILITIES:<ul><li>Develop the strategy and execution for B2B content, including blogs, emails, webinars, videos, newsletters, and other resources that help to drive new prospects and improve member education & retention</li><li>Be an expert in creating, writing, and tracking call-to-action emails, promotional email campaigns, and email workflows to drive results, KPIs, and revenue</li><li>Work closely and support our Sales Team with talking points, sales scripts, value props, sell sheets, and more to help close leads to paying vendors</li><li>Create clear marketing hooks and value props for our products and services and turn those into incredibly effective marketing materials, FAQs, and more</li><li>Assist with lead generation initiatives, including working alongside our paid social & SEM team to brainstorm new ads, copy, and audiences to generate more prospects</li><li>Write clear, concise, and compelling copy and communications for internal and external talking points for vendors and party planners</li><li>Leverage editorial content for B2C social marketing, as well as vendor spotlights for B2B marketing</li></ul>SUCCESSFUL CANDIDATES HAVE:<ul><li>Minimum of 5 years experience in content marketing and/or communications (fast-paced tech company a plus)</li><li>Exceptional, persuasive writing, editing, and proofreading skills, with the demonstrated ability to write for and connect with small business owners (promotional copywriting a plus)</li><li>Detail-oriented, with high standards for brand, messaging, quality, and consistency of content</li><li>High-performing self-starter with proven ability to work in a fast-paced, deadline-driven environment</li><li>Strategic, creative thinker with critical analysis and problem-solving skills, along with flexibility and adaptability</li><li>Strong interpersonal and communication skills with the ability to interface across multiple departments, while willing to balance personal achievement with group goals</li><li>Ability to make timely decisions, anticipate problems and provide creative solutions</li><li>Experience with Google Adwords, Facebook ads, and Instagram ads all a plus</li><li>Experience in email marketing and marketing automation preferred (HubSpot a major plus)</li><li>Must possess a Bachelor's Degree in Marketing, Communications, or a related field</li><li>Demonstrated track record of using communications to achieve specific goals</li><li>Capacity to juggle multiple priorities for various stakeholders effectively within a fast-paced environment</li><li>Experience in Social Media & Content Creation: Hands-on experience in developing social media content across platforms such as Pinterest, Instagram, and Facebook to engage a consumer-focused audience.</li></ul>WORK MODEL:This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged. #LI-Remote  #professional-track</div><div class="content-conclusion">At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life's most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   WHAT WE LOVE ABOUT YOU:<ul><li>Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.</li><li>Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.</li><li>Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.</li><li>Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.</li></ul>WHAT YOU LOVE ABOUT US:We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.<div class="p-rich_text_section">Together@TKWW is our approach to hybrid work. It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.</div><ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested"><li>For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.</li><li>For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.</li></ul>To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.__US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our<a href="https://tkww-jobpreview.my.canva.site/candidate-privacy-notice" rel="nofollow"> Privacy Policy</a>. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority. </div>

The Knot Worldwide

Marketing Manager, The Bash

Adwords

Analysis Skills

Bash Scripting

Blog

Brand Messaging

Business Growth

Business-to-Business (B2B)

Business-to-Business (B2B) Marketing

Business-to-Consumer (B2C) Marketing

Call Monitoring

Communication Skills

Consumer Branding

Content Development

Copy Writing

Custom Media

Customer Relations

Detail Oriented

Editing

Editorials

Email Campaign

Email Marketing

Email Promotions

Event Management

Facebook

Frequently Asked Questions (FAQ)

Information/Data Security (InfoSec)

Interpersonal Skills

Lead Generation

Marketing

Marketing Automation Software

Marketing Communications

Member Orientation

Multiplatform/Cross-Platform

Multitasking

Newsletter

Performance Metrics

Persuasion Skills

Problem Solving Skills

Promotional Programs

Proofreading

Sales

Sales Support

Scripting (Scripting Languages)

Search Engine Marketing (SEM)

Small Business

Social Media

Social Media Marketing

Strategic Planning

Team Building

Time Management

Vendor/Supplier Planning

Webinar

Writing Skills

GreenHouseAPI

OTHER

As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale. This role is responsible for building and leading a high-performance influencer program spanning macro, mid-tier, and micro creators, producing content that performs both organically and as high-converting paid social ads.

Job Title: Director of Influencer Marketing (Hybrid)Location: Remote in Austin, Texas (you are only considering candidates in the Austin, Texas area)Salary: $115,000 to $150,000 plus bonus and benefitsDescriptionPetLab Co. is the world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.We are looking for a Director of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing. Influencer marketing is becoming one of the most important growth levers for PetLab Co. As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale.This role is responsible for building and leading a high-performance influencer program spanning macro, mid-tier, and micro creators, producing content that performs both organically and as high-converting paid social ads. The Director of Influencer Marketing will own the full influencer lifecycle — from creator sourcing and relationship management through to creative strategy, campaign execution, performance analysis, and scaling the program through systems, automation, and team building.You will work extremely closely with the paid media and creative teams to ensure influencer content becomes a core driver of our performance marketing engine. This role requires a highly strategic but deeply hands-on operator who thrives in fast-moving environments and is excited about building and scaling programs quickly. Key responsibilities include:<ul><li>Designing and scaling PetLab Co.’s global influencer marketing strategy</li><li>Building a high-volume influencer engine capable of working with 100–500+ creators per month</li><li>Identifying and recruiting creators across macro, mid-tier and micro influencer segments</li><li>Developing creator avatars and sourcing strategies aligned with our customer base</li><li>Building strong long-term relationships with creators</li><li>Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution</li><li>Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance</li><li>Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies</li><li>Overseeing creator whitelisting / partnership ads, and dark-post ad usage</li><li>Ensuring influencer content meets brand, compliance, and quality standards</li><li>Establishing scalable systems, processes, and reporting frameworks</li><li>Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management</li><li>Hiring and developing an in-house influencer team capable of scaling the program globally</li><li>Continuously testing new influencer formats, content styles, and campaign structures to improve performance </li></ul>Who Will You Report To?Hello, my name is Forest, VP of Marketing at PetLabCo., and I need your help.At PetLab Co., our growth strategy has always been rooted in performance marketing, strong creative, and deep customer insights. As we continue to scale globally, influencer marketing is becoming a critical pillar of our acquisition strategy.We’re not looking at influencer marketing purely as a brand awareness channel, we see creators as a core driver of performance creative across Meta, TikTok and other platforms.This means the influencer program must operate in lockstep with paid media, ensuring the content creators produce feeds directly into our advertising engine.Your mission will be to build and scale this influencer engine, identifying the right creators, building meaningful relationships with them, and developing content strategies that consistently produce high-performing ad creative.You will work extremely closely with our paid media and creative teams to ensure influencer content performs at scale and contributes directly to revenue growth.This role is an opportunity to build something truly significant, an influencer program capable of working with hundreds of creators every month, producing content that drives measurable performance across our marketing channels.If you’re excited about combining creator marketing, performance advertising, and scalable systems, then this role will be an incredibly rewarding challenge.Ideal Candidate ProfileWe’re looking for someone who has successfully built and scaled influencer programs in high-growth consumer brands and understands how influencer content can drive both brand growth and performance marketing results.The ideal candidate will:<ul><li>Have a track record of scaling influencer marketing into a significant revenue driver</li><li>Understand how to bridge organic creator content with paid advertising</li><li>Be comfortable managing large volumes of creators simultaneously</li><li>Have experience working within DTC, ecommerce, or subscription businesses. Experience in CPG categories such as supplements, nutrition, wellness, and pet products is highly advantageous.</li><li>Be highly organised and systems-driven, capable of bringing structure to a complex channel</li><li>Have strong creative instincts and understand what makes content perform on social platforms</li><li>Be extremely hands-on and thrive in high-growth startup environments</li></ul>Company Culture & Work EnvironmentAt PetLab Co., we’ve built a data-driven culture where the best ideas win. We move quickly, test aggressively, and scale what works. You’ll be working with a highly collaborative team spanning paid media, creative strategy, analytics, and product marketing, where everyone shares the same goal: identifying opportunities and executing quickly to capture them.We value people who:<ul><li>Think fast and move fast</li><li>Take ownership of their work</li><li>Love solving complex growth challenges</li><li>Bring structure and clarity to fast-moving environments </li></ul>As a rapidly growing company, you’ll have significant autonomy and the opportunity to build and shape an entire marketing function.Responsibilities BreakdownYour time will likely be spent across the following areas:<ul><li>30% Strategy & Program Development</li><li>40% Execution & Creator Management</li><li>20% Creative Strategy</li><li>10% Analysis & Scaling</li></ul>Requirements<ul><li>3–6+ years experience managing or scaling influencer marketing programs</li><li>Proven experience growing influencer channels within DTC, ecommerce, or CPG brands</li><li>Demonstrated success managing large creator networks</li><li>Strong experience with performance-driven influencer campaigns</li><li>Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them</li><li>Strong creative instincts and ability to identify high-performing social content</li><li>Experience creating clear, effective influencer briefs</li><li>Strong negotiation and relationship-management skills</li><li>Comfortable working with analytics, reporting systems, and campaign tracking</li><li>Experience implementing scalable systems and operational workflows</li><li>Familiarity with AI tools and automation to streamline influencer processes</li><li>Highly organised and capable of managing multiple campaigns simultaneously</li><li>Experience building and leading influencer teams</li></ul>Benefits<a class="external" rel="nofollow noreferrer noopener"></a><ul><li>  20 days PTO excluding bank holidays</li><li> Company Bonus</li><li> Medical, Vision and Dental Insurance</li><li> Generous Learning and development budget </li><li>  Short-Term and Long-Term Disability Insurance</li><li>  Life Insurance</li><li>  401K</li><li> Work Remote</li><li> Monthly Uber coffee/bagel and lunch</li><li> Monthly Internet Stipend</li></ul>Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

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Marketing Manager, The Bash The Knot Worldwide

Director of Influencer Marketing (Remote in Austin Texas) PetLabCo.

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