Develops and manages annual Open Enrollment Period member education and awareness content development plan for Small Group, 51+, Direct Public, SHBP and Large Group/National Account segments, including end-to-end project management of all member educational material development in collaboration with enterprise marketing and enterprise communications. The Manager will work closely with Director, CBU Sales/P&L leaders on sales marketing strategies for Consumer, Small Group, 51+, Direct Public, SHBP and Large Group segments to help achieve annual membership, revenue and operating margin targets.