You will report into the VP of Digital Demand Generation and you'll partner with Field Marketing, Corporate Communications, Product Marketing, Brand and Creative, SEO/GEO, Paid Media, Sponsorship, and Executive Leadership on integrated strategies across product launches, sponsorships, customer stories, and thought leadership, setting the vision and executing it, from content engines to executive profiles. The ideal candidate brings the creative eye of a content marketer and the analytical rigor of a growth leader: someone who has scaled enterprise organic social programs, elevated executive presence on social, and turned social media into a measurable business asset.