Preferred Work Experience: Experience with content management systems such as Adobe Experience Manager to create and edit website content is a plusExperience with developing and implementing Search Engine Optimization (SEO) strategies a plusKnowledge:Must be comfortable with digital marketing concepts, content management systems, customer relationship management, and marketing automation software, and possess web development and digital design skills (HTML and CSS at a minimum)Knowledge of content management systems requiredKnowledge of marketing automation platforms requiredExperience with or certification in Adobe Experience Manager a plusExperience with or certification in Salesforce Marketing Cloud or Eloqua a plusFully proficient with various software programs such as Word, Excel, PowerPoint, OutlookJavaScript knowledge is a plusSkills: Strong project management skillsStrong networking skillsSelf-driven and able to work within a team, as well as independentlyAbility to listen well and take constructive feedbackEducationBachelor's Degree in Marketing, Business, Advertising, Communications or other related discipline59949Quest Diagnostics honors our service members and encourages veterans to apply. Plan and administer marketing campaigns; test and analyze workflow, lead generation, lead nurturing and lead scoring; and identify tactics for improvementDesign digital marketing assets (advertisements, collateral, PPT presentations, case studies, and white papers) in support of driving demand and lead generationConfigure and generate reports and organize assets/campaigns within the digital marketing systemsParticipate in implementation of enhancements and upgrades to digital marketing platforms as neededParticipate in SEO and SEM efforts, including keyword, page, and image optimization for search engines.