The ideal candidate understands where small business owners spend their time online and has existing relationships or industry exposure across areas such as payroll, merchant services, accounting/bookkeeping, HR platforms, business formation, small business lending, B2B SaaS, and other SMB-focused services and communities. Strong network or industry experience within the small business ecosystem, ideally including payroll, merchant services/payments, accounting/bookkeeping, HR technology, B2B SaaS, SMB lending, business formation, or related categories.