Marketing Operations Specialist, Penn State Alumni Association Pennsylvania State UniversityMarketing Operations Specialist, Penn State Alumni AssociationPAReporting to the Executive Director of Marketing and Operations and working closely with teams across the division as well as other partners, this Marketing Operations Specialist will: • Develop an understanding of the Penn State Alumni Associations target audiences and their engagement/membership journey, becoming the subject-matter expert in how to leverage available data to drive effective marketing and engagement strategies; • Articulate Penn States needs, ambitions, and values through excellent informal and formal communications; • Understand University disparate data systems and work closely with team members throughout the division to extract, integrate, and report on data to support audience segmentation, targeted outreach, trend analysis, and decision-making; • Represent the alumni associations data function by serving as a key stakeholder in data governance, and in planning and execution for future initiatives; • Manage and optimize the associations Marketing Automation function including architecting and implementing data-driven multidimensional campaigns and customer journeys to support association wide engagement efforts; • Develop and maintain processes and actionable reporting solutions to track association activities including constituent engagement and channel effectiveness; • Manage market research projects including preparing research plans, establishing timelines, managing research project budgets, managing vendors, coordinating data collection and entry, preparing written reports, giving presentations, and developing appropriate research methodologies; The successful candidate will have: • passion for data analysis including data exploration, problem solving, and driving data-driven decisions; • experience in the creation of personalized marketing experiences; • a solid understanding of marketing automation; • professional experience with a variety of marketing solutions including sophisticated email platforms, marketing automation systems, web content management systems, CRMs, event management platforms, and digital asset management systems; • Strong attention to detail; • creative problem solving; • ability to establish and manage multiple priorities, and drive simultaneous projects to completion; • Exemplary interpersonal and communication skills; • strong process, data and analytical skills that can support engagement workflow and productivity; • The ability to create and maintain an inclusive and respectful environment for all students and colleagues; • A proven ability to self-motivate and work both independently and as part of a team; • A commitment to professional development, learning, and being mentored; • Experience with Salesforce, Salesforce Marketing Cloud, and Salesforce Engagement Cloud are highly desirable. Penn State is currently seeking a Marketing Operations Specialist to lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the associations mission of connecting alumni to the University and to each other, provide valued services to members, and support the Universitys mission of teaching, research, and service.
Director of Enrollment Marketing, Smeal College of Business Pennsylvania State UniversityDirector of Enrollment Marketing, Smeal College of BusinessUniversity Park, PA$86,300–$129,500 / yearKey Responsibilities Strategic Leadership & Department Management Portfolio Strategy: Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs (undergraduate, residential masters, hybrid and online programs, and executive education), optimizing for lead generation, nurturing, and conversion. MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor''s Degree 8+ years of relevant experience, includes 3+ years of supervisory experience; or an equivalent combination of education and experience accepted Required Certifications: None BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies.
Marketing and Communications Specialist - Ben Franklin Technology Partners Ben Franklin Technology Partners of Central and Northern PAMarketing and Communications Specialist - Ben Franklin Technology PartnersState College, PAFull timeBen Franklin’s high-risk, early-stage investments, along with robust business support services, TechCelerator startup boot camps, and BIG IDEA contests, help emerging entrepreneurs and small manufacturers launch new companies, grow existing businesses, and create high-paying jobs. A long-standing partnership between the Commonwealth of Pennsylvania and Penn State University, Ben Franklin Technology Partners of Central and Northern PA(BFTP/CNP) is the largest early-stage investor and supporter of tech-based companies across the program’s 32-county footprint.
Marketing Communications Specialist Pennsylvania State UniversityMarketing Communications SpecialistUniversity Park, PA$51,000–$74,000 / yearPOSITION SPECIFICS Transportation Services, a unit within Auxiliary and Business Services, is seeking a Marketing and Communications Specialist to support a broad range of transportation-related programs, including campus parking operations, event parking, campus transit, bike programs, fleet services, and campus and community ridesharing initiatives. MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor''s Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies.
Digital Marketing Strategist, Smeal College of Business Pennsylvania State UniversityDigital Marketing Strategist, Smeal College of BusinessUniversity Park, PA$68,200–$102,300 / year1 or more years of supervisory experience MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor''s Degree 6+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. Conversion Strategy & Landing Pages Define wireframe logic, conversion requirements, and UX/layout specifications for landing pages; provide strategic briefs to the Marketing Content & Web Specialist to ensure technical execution aligns with campaign goals and user experience best practices.
Marketing and Communications Specialist Concurrent Technologies CorporationMarketing and Communications SpecialistJohnstown, PAOur role will be to connect cutting-edge solutions from across industry and academia to the Navy's most pressing challenges, accelerating technology adoption and ensuring our nation's defense industrial base has the capacity and capability for decades to come. This role involves creating compelling content, managing projects of moderate complexity, and collaborating with internal and external stakeholders to ensure alignment with organizational goals.
Visitor Services Program Coordinator Pennsylvania State UniversityVisitor Services Program CoordinatorStone Valley Area, PA$38,300–$55,500 / yearThe VSPC manages bookstore operations by developing the yearly bookstore budget, making sales, updating inventory, managing the online store, placing orders and maintaining vendor relationships, training interns and staff on bookstore processes, coordinating local art consignment, and completing weekly reconciliations. On the phone, through email, and in person the expectation is to provide excellent customer service to our diverse population of visitor center participants, including Penn State students, nature center visitors, program attendees, camp parents, work-study students, volunteers, sta, and interns.