Titusville, NJ30+ days ago
This role works closely with a large, cross-functional team that includes Brand Marketing (Market Access, Professional Promotion, Consumer Promotion), Insights and Analytics, Communications, Medical Affairs, Patient Advocacy, and Patient Engagement and Customer Solutions (PECS) to develop patient and caregiver focused marketing plans and tactics for the U.S. market. Responsibilities / Areas of Focus include but are not limited to the following activities: Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform consumer marketing strategies, tactics and measure tactical and brand performance.