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The Senior Marketing Specialist works with cross-functional internal teams to develop and execute the highest-quality marketing strategies and initiatives, ensuring all marketing plans align with Astec's goal, mission, and vision. Preferred experience: Top candidates will have a corporate marketing background and experience with large tradeshow booth management and set-up, the Adobe Creative Suite and photography/videography in a marketing environment.

Description BUILT TO CONNECT At Astec, we believe in the power of connection and the importance of building long-lasting relationships with our employees, customers and the communities we call home. With a team more than 4,000 strong, our employees are our #1advantage. We invest in skills training and provide opportunities for career development to help you grow along with the business. We offer programs that support physical safety, as well as benefits and resources to enhance total health and wellbeing, so you can be your best at work and at home. Our equipment is used to build the roads and infrastructure that connects us to each other and to the goods and services we use. We are an industry leader known for delivering innovative solutions that create value for our customers. As our industry evolves, we are using new technology and data like never before. We're looking for creative problem solvers to build the future with us. Connect with us today and build your career at Astec. LOCATION: This is an onsite position with Astec in Chattanooga, TN. Preferred experience: Top candidates will have a corporate marketing background and experience with large tradeshow booth management and set-up, the Adobe Creative Suite and photography/videography in a marketing environment. ABOUT THE POSITION The Senior Marketing Specialist works with cross-functional internal teams to develop and execute the highest-quality marketing strategies and initiatives, ensuring all marketing plans align with Astec's goal, mission, and vision. The ideal candidate will have well-rounded skills in creative marketing tasks and tradeshow management. This is a highly collaborative role, so exceptional leadership, interpersonal skills, and communication skills are a must. The Marketing Specialist works closely with the Marketing Manager on related items which include but are not limited to: Deliverables & Responsibilities • Content creation, social media and communication strategies, and marketing plan development • Assist with website, print advertising, digital advertising, and email campaigns • Assist with generating case studies with an emphasis on storytelling • Brainstorm and develop ideas for creative marketing campaigns • Design and compose artwork for advertising and marketing Astec • Design product literature and work with Product Management Team to keep current • Point of contact for industry exhibitions, including booth design and artwork, customer event planning, logistics and other duties related to success of exhibition • Provide on-site direction and execution for industry exhibitions, including booth and equipment set-up and customer events; travel may be required • Work on support items for Astec Sales Team and Dealer Network • Proactively demonstrate the Astec core values of Safety, Devotion, Integrity, Respect and Innovation • Photography of equipment for marketing purposes, travel may be required • Editing of material utilizing Adobe Creative Cloud and other creative programs or apps • Maintaining email list for marketing campaigns • Order and maintain swag for the Sales Team including the Dealer Network. To be successful in this role, your experience and competencies are: • Degree or equivalent experience in marketing, advertising, or communications • 5+ years of past work experience in a marketing role with increasing responsibilities. • Creativity and adaptability • Familiarity with current marketing trends • Experience with large tradeshow booth management and set-up highly preferred. • Must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines • Must have strong interpersonal skills including the ability to collaborate with-in a team that could include marketing, sales, dealer representatives and customers where applicable • Keen eye for maintaining brand/graphic integrity across multiple platforms • Ability to thrive in a fast-paced, high-pressure environment • Excitement about working as a collaborative member of a small, but mighty team • Experience with traditional and digital marketing activities, including social media • Experience with website content management systems, Sitefinity a plus • Proficiency with Adobe Creative Cloud applications • Experience on Microsoft Suite • Videography and photography skills a plus • Experience with marketing and 3D animation software a plus Our Culture and Values Employees that become part of Astec embody the values below throughout their work. • Continuous devotion to meeting the needs of our customers • Honesty and integrity in all aspects of business • Respect for all individuals • Preserving entrepreneurial spirit and innovation • Safety, quality and productivity as means to ensure success Travel Requirements: Some travel required, especially for tradeshow work. WORK ENVIRONMENT Office While performing the duties of this job, the employee is regularly exposed to risk of injury in an office environment and occasionally a manufacturing shop plant environment. Duties include a typical office setting including extensive computer work, sitting or standing. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EQUAL OPPORTUNITY EMPLOYER As an Equal Opportunity Employer, Astec does not discriminate on the basis of race, creed, color, religion, gender (sex), sexual orientation, gender identity, marital status, national origin, ancestry, age, disability, citizenship status, a person's veteran status or any other characteristic protected by law or executive order.

ASTEC INDUSTRIES

Senior Marketing Specialist

3D Graphic Animation Software

Adobe Creative Suite

Advertising

Brand Marketing (Branding)

Career Development

Cloud Computing

Communication Skills

Content Development

Content Management Systems (CMS)

Cross-Functional

Editing

Email Campaign

Email Marketing

Employee Relations

Entrepreneurship

Event Management

Interpersonal Skills

Leadership

Logistics

Machining

Marketing

Marketing Campaign

Marketing Plan

Marketing Strategy

Multiplatform/Cross-Platform

Multitasking

Online Advertising

Online Marketing

Organizational Skills

Photography

Print Advertising

Problem Solving Skills

Product Design

Risk

Safety/Work Safety

Sales

Social Media

Storytelling

Strategic Planning

Team Player

Time Management

Trade Show Management

Trade Shows

Video Production

Website Management

Willing to Travel

Hire Recruits

Collaboration: Attend network-wide marketing strategy meetings, work closely with the Hospital Administrator, Director of Strategic Marketing/Marketing Specialists, other team members/departments to align marketing efforts with overall business goals. Veterinary Care & Specialty Group (VCSG) in Chattanooga, Tennessee, is seeking a Veterinary Marketing & Outreach Coordinator to join its growing team, playing a pivotal role inexpanding our referral network and enhancing our brand presence within our community.

Are you a veterinary medicine professional looking for the next step in your career, while staying within the industry? Veterinary Care & Specialty Group (VCSG) in Chattanooga, Tennessee, is seeking a Veterinary Marketing & Outreach Coordinator to join its growing team, playing a pivotal role inexpanding our referral network and enhancing our brand presence within our community. This role best suits someone who has spent multiple years working in veterinary hospitals and has a keen understanding of specialty and emergency medicine. You will prioritize developing new relationships and maintaining those already established with our referring veterinarians while supporting marketing efforts to attract new clients by promoting VCSG's emergency and specialty medicine services. VCSG is Chattanooga's largest and most trusted veterinary specialty and emergency hospital. Since 2016, we've been redefining veterinary care by combining state-of-the-art medicine with unparalleled compassion. Our close-knit team of over 150 veterinary professionals is dedicated to providing world-class care for pets while fostering trust and collaboration with pet owners and referring veterinarians. We're looking for an outgoing people-person who loves to network and build local relationships to join us! This position is salaried and requires that the candidate spend time in our hospital in Chattanooga, TN, along with regular local travel to hospitals within our referring community (approximately 75% local travel, 25% stationary time in the hospital). This is a Monday-Friday role, but does occasionally require evening and weekend events. Key Responsibilities <ul><li>Relationship Building: Develop and maintain strong relationships with referring veterinarians and practices through regular communication, visits, and meetings. </li><li>Outreach Programs: Implement and manage referral outreach programs and initiatives to drive specialty and emergency patient referrals to VCSG. </li><li>Educational Events: Organize and coordinate continuing education (CE) events, lunch-and-learns, and other educational opportunities for referring veterinarians. </li><li>Resource Development: Collaborate with EVG Marketing to create and distribute informational materials and newsletters about VCSG's services, specialties, and referral processes. </li><li>Feedback Management: Collect and manage feedback from referring veterinarians to continuously improve the referral experience. </li><li>Reporting: Track and report on referral sources, patterns, and trends to the Hospital Administrator and Director of Strategic Marketing. </li></ul><ul><li>Social Media Management: Collaborate with EVG Marketing to oversee VCSG's social media profiles, creating engaging posts, responding to comments, and monitoring analytics to track performance. </li><li>Email Marketing: Design and execute email marketing campaigns for both clients and referral communities. </li><li>Event Coordination: Help plan and execute promotional events, webinars, and community outreach programs to boost brand awareness. </li><li>Market Research: Collaborate with EVG Marketing to conduct market research to identify trends, target audiences, and competitive analysis to inform marketing strategies. </li><li>Performance Analysis: Collaborate with EVG Marketing to monitor and analyze the effectiveness of marketing campaigns using tools like Google Analytics and social media insights. </li><li>Collaboration: Attend network-wide marketing strategy meetings, work closely with the Hospital Administrator, Director of Strategic Marketing/Marketing Specialists, other team members/departments to align marketing efforts with overall business goals. </li></ul>Qualifications:<ul><li>3+ years of experience within the veterinary industry, preferably within specialty and/or emergency medicine. Marketing or outreach experience is preferred. </li><li>Must be personable, engaging, and comfortable speaking with new connections as a representative for VCSG </li><li>Comfort with various forms of communication, including social media, online platforms, email marketing, and electronic media </li><li>Strong attention to detail with an interest in finding creative solutions and paths forward for marketing and referral networking </li><li>Reside within the Chattanooga, TN metro area </li></ul>Benefits:<ul><li>Competitive salary </li><li>Health, dental, and vision insurance </li><li>401K plus match </li><li>Paid time off and holidays </li><li>Employee pet care discounts </li><li>Opportunities for professional development and career growth </li></ul> Be Part of EVG Specialty Network: Joining Veterinary Care and Specialty Group means being part of the esteemed EVG Specialty Network (evgspecialty.com). Benefit from a network's collective expertise and resources dedicated to advancing veterinary care. Enjoy access to continuing education, collaboration opportunities, and the support of a community committed to excellence in veterinary medicine. Join us in our mission to provide exceptional veterinary care for our animal patients. If you are passionate about advancing veterinary medicine and want to work with cutting-edge technology, we would love to hear from you! For more information, visit Veterinary Care and Specialty Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

EVG Specialty Network

Veterinary Marketing & Outreach Coordinator

Analysis Skills

Animal Care

Community Programs

Community Support

Competitive Analysis/Strategy

Continuous Improvement

Detail Oriented

Digital Media

Diversity

Emergency Medicine

Establish Priorities

Google Analytics

Hospital

Hospital Administration

Leading Edge Technology

Market Research

Medicine

Newsletter

Performance Analysis

Promotional Programs

Training/Teaching

Trend Analysis

Veterinary Medicine

Webinar

This role focuses on campaign strategy, messaging, marketing automation, and performance tracking, ensuring campaigns are effectively executed, measurable, and aligned with defined objectives to support pipeline growth and customer engagement. Develop and write campaign content across channels, including email, landing pages, case studies, and sales enablement materials, ensuring messaging is tailored, relevant, and aligned to campaign objectives.

YEAR

The Enterprise Campaign Marketing Manager is responsible for developing, executing, and optimizing integrated marketing campaigns aligned with business goals and target audiences. This role focuses on campaign strategy, messaging, marketing automation, and performance tracking, ensuring campaigns are effectively executed, measurable, and aligned with defined objectives to support pipeline growth and customer engagement. This role owns the full campaign lifecycle, including strategy, messaging, execution, and performance optimization. All marketing activities, including events, awards, and content—are executed as part of cohesive campaign strategies aligned to business objectives. The ideal candidate is both a strategic thinker and a hands-on operator who can independently build, launch, and manage campaigns that produce measurable business results. This is an individual contributor role requiring a high level of ownership, accountability, and cross-functional collaboration with Sales, Sales Enablement, and Brand & Digital teams. Responsibilities<ul><li>Own the end-to-end campaign lifecycle, including strategy, execution, performance tracking, and optimization, with accountability for measurable business outcomes</li><li>Develop structured, multi-channel campaign plans including timelines, deliverables, messaging, target audiences (ICP), and success metrics</li><li>Define and develop targeted, account-based (ABM) campaign strategies aligned to customer needs, industry trends, and business priorities.</li><li>⁠Build, execute, and optimize campaigns and workflows within HubSpot, including segmentation, automation, and lifecycle management.</li><li>Develop and write campaign content across channels, including email, landing pages, case studies, and sales enablement materials, ensuring messaging is tailored, relevant, and aligned to campaign objectives.</li><li>Ensure all campaigns are fully built prior to launch, including messaging, automation, tracking, and reporting components.</li><li>Partner with Sales to align campaigns to key accounts, active opportunities, and revenue goals.</li><li>Provide clear campaign requirements for website updates and landing pages, including messaging, audience, and calls-to-action, in collaboration with Brand & Digital resources.</li><li>Develop and write core campaign content while identifying and coordinating additional content, video, and multimedia needs with creative resources.</li><li>Monitor, analyze, and report on campaign performance, including engagement, MQLs, pipeline influenced, and revenue influenced.</li><li>Continuously optimize campaigns based on performance data and insights to improve effectiveness and ROI.</li><li>Support campaign-related social media initiatives by aligning messaging and content to campaign objectives.</li><li>Support execution of event-based campaigns, including pre-event promotion, on-site engagement alignment, and post-event follow-up to drive pipeline and measurable ROI.</li><li>Support campaign amplification through public relations, media outreach, and announcements aligned to campaign messaging and strategic priorities.</li><li>Manage awards submissions as part of brand and campaign amplification strategies, ensuring alignment with key messaging and business priorities.</li><li>Develop and maintain detailed campaign project plans with clear timelines, deliverables, and milestones.</li><li>Manage multiple campaigns simultaneously, ensuring deadlines are met and priorities are aligned.</li><li>Proactively communicate risks, delays, or changes impacting campaign execution.</li></ul>Knowledge, Skills, and Abilities<ul><li>Strong project management and problem-solving skills. </li><li>Strong understanding of B2B campaign strategy, demand generation, and account-based marketing. </li><li>Excellent written and verbal communication skills. </li><li>Strong content development and copywriting skills, with the ability to create targeted, account-specific messaging. </li><li>Proven ability to independently develop and execute marketing campaigns. </li><li>Expertise working in HubSpot or similar marketing automation platform. </li><li>Ability to manage multiple priorities and meet deadlines in a fast-paced environment. </li><li>Data-driven mindset with the ability to analyze performance and drive optimization. </li><li>Self-motivated with strong ownership, accountability, and attention to detail.   </li><li>Strong interpersonal and cross-functional collaboration skills.</li></ul>Education/Experience<ul><li>Bachelor’s degree in marketing, business, or similar field required. 1 year of relevant experience may be substituted for each year of education required.</li><li>⁠5+ years of experience in B2B marketing, campaign management, or demand generation.</li><li>Proven experience owning and executing multi-channel marketing campaigns.</li><li>Experience supporting sales teams and revenue-focused initiatives.</li><li>Experience in the logistics or transportation industry preferred.</li><li>Experience working with CRM platforms such as Salesforce a plus.</li></ul>Competitive CompensationWe believe in rewarding excellence. Our compensation approach balances market-based salary ranges with individual performance, experience, and tenure ensuring your pay is fair, competitive, and aligned with your growth. The posted range reflects the full pay band for the position. The expected pay range below represents where most candidates are hired, based on experience, skills, and internal equity. Candidates with more extensive or highly relevant experience may be considered toward the higher end of the overall pay band.<ul><li>Expected Pay Range: $56,139.20-$64,168.00</li><li>Full Pay Range: $56,139.20-$88,833.00</li><li>Pay Grade: 9</li><li>401(k) Match: Build your future with our generous company match.</li><li>Serious Health Condition Pay: Financial protection when it matters most.</li></ul>Robust Health & Wellness BenefitsYour well-being is our priority. Our full health benefits package is designed to support every aspect of your health—from preventive care to peace of mind:<ul><li>Medical, Dental & Vision Insurance</li><li>Telemedicine Access</li><li>Company-Paid Short & Long-Term Disability Coverage</li><li>Health Savings Account (HSA)</li><li>Company-Paid Life Insurance</li></ul>Time to RechargeWe believe rest fuels results. Our time-off benefits help you maintain balance and bring your best self to work:<ul><li>Generous Paid Time Off (PTO)</li><li>Paid Company Holidays</li><li>Time off to Volunteer</li></ul>Culture-Driven PerksWe’ve created a workplace culture where people feel empowered, supported, and excited to grow. Our corporate perks are designed to elevate your everyday:<ul><li>Casual Dress Code: Dress for your day.</li><li>Tuition Reimbursement: Advance your education with financial support.</li><li>Employee Discount Program: Exclusive savings on everyday essentials and more.</li><li>Dependent Care Flexible Spending Account (DFSA)</li><li>Adoption Assistance: Meaningful support for growing families.</li><li>Employee Assistance Program (EAP): Confidential, 24/7 support for life’s challenges.</li><li>Pet Insurance: To protect your furry family members</li></ul>Covenant Logistics is an Equal Opportunity Employer Disability/VeteranVEVRAA Federal Contractor

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Senior Marketing Specialist ASTEC INDUSTRIES

Veterinary Marketing & Outreach Coordinator EVG Specialty Network

Enterprise Campaign Marketing Manager Covenant Logistics

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