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Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.

Company :Highmark HealthJob Description :JOB SUMMARYThe Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys-including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred.ESSENTIAL RESPONSIBILITIES<ul><li>Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.</li><li>Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.</li><li>Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.</li><li>Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities</li><li>Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.</li><li>Other duties as assigned or requested.</li></ul>QUALIFICATIONS:Required<ul><li>High School Diploma or GED</li><li>5-10 years of relevant, progressive experience in the area of specialization</li></ul>Preferred<ul><li>5-10 years in marketing analytics, digital analytics, or customer analytics.</li><li>Experience in healthcare , payer/provider environment, or other regulated industries (preferred).</li><li>Proventrack recordanalyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.</li><li>Experience with Adobe Web SDK or Tealium/Freshpaintevent instrumentation.</li><li>Background in behavioral science, marketing science, or healthcare consumer experience.</li><li>Exposure tomachine learning operations (MLOps) or automated model scoring.</li><li>Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).</li></ul>?Technical Skills<ul><li>Advanced SQL (window functions, CTEs, analytical modeling).</li><li>Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights).</li><li>Experience with at least one major CDP/marketing cloud:</li><li>Salesforce: MCI (Datorama), MCE (Engagement), Data Cloud</li><li>Adobe: AEP (RTCDP), CJA</li><li>Strong data wrangling skills (Dataiku,Pythonor R preferred).</li></ul>Analytical Skills<ul><li>Strong foundationin statistics: regression, hypothesis testing, forecasting, experimental design.</li><li>Hands-on experience with multichannel attribution and media performance evaluation.</li><li>Ability to build and interpret predictive models and customer segmentation.</li></ul>Domain Expertise<ul><li>Understanding ofhealthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP).</li><li>Familiarity with HIPAA, PHI, consent management, and data governance best practices.</li></ul>SKILLS<ul><li>Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.</li><li>Exceptional communication andinsightstorytelling ability.</li><li>Strong stakeholder engagement skills-comfortablepresenting tomarketing, product, and executive leadership.</li><li>Highly organized and comfortable operating in a fast-paced, matrixed environment.</li></ul>Language (Other than English):NoneTravel Requirement:0% - 25%PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONSPosition TypeOffice-basedTeaches / trains others regularlyOccasionallyTravel regularly from the office to various work sites or from site-to-siteRarelyWorks primarily out-of-the office selling products/services (sales employees)NeverPhysical work site requiredYesLifting: up to 10 poundsConstantlyLifting: 10 to 25 poundsOccasionallyLifting: 25 to 50 poundsRarelyDisclaimer:The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy.Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Pay Range Minimum:$72,700.00Pay Range Maximum:$116,600.00Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J273819

Highmark Health

Senior Digital Marketing Analyst

Alliance/Partner Marketing

Analysis Skills

Artificial Intelligence (AI)

Best Practices

Brand Strategy

Call Centers

Campaigns

Channel Marketing

Channel Strategies

Cloud Computing

Competitive Analysis/Strategy

Competitive Research

Consumer Assessment of Healthcare Providers and Systems (CAHPS)

Content Development

Content Providers

Corporate Policies

Customer Experience

Customer Relationship Management (CRM)

Data Sets

English Language

Enterprise Sales

Experiment Design

Federal Laws and Regulations

Forecasting

HIPAA (Health Insurance Portability and Accountability Act)

Health Insurance

Healthcare

Healthcare Effectiveness Data and Information Set (HEDIS)

High School Diploma

Information/Data Security (InfoSec)

Internet Application

Leadership

Legal Standards

Market Segmentation

Marketing

Marketing Automation Software

Marketing Software

Marketing Strategy

Medicaid

Medicare

Metrics

Online Marketing

Organizational Skills

Outbound Marketing

Performance Analysis

Performance Metrics

Performance Reviews

Predictive Modeling

Product Strategy

Project/Program Management

Regression Testing

Regulatory Compliance

Reporting Dashboards

Retail

Return on Investment (ROI)

SQL (Structured Query Language)

Sales

Security Policy

State Laws and Regulations

Statistics

Technical Strategy

Trend Analysis

Web Analytics

Willing to Travel

IRecruitee

OTHER

As our Marketing Assistant, you will be working closely with the Marketing Department, following up on leads, updating CRM data, and working towards overall marketing goals. In this role, you will help build, customize, and maintain websites for clients, with opportunities to create new designs and tailor layouts to meet individual client needs.

Job Summary We are seeking a Marketing Assistant to join our team! As our Marketing Assistant, you will be working closely with the Marketing Department, following up on leads, updating CRM data, and working towards overall marketing goals. You will also be creating social media advertisements and posts, creating video content, maintaining ads, and designing promotional material. The ideal candidate is creative, is familiar with both social media platforms and design concepts, and has experience working with Microsoft Office and Photoshop.We are seeking a motivated, detail-oriented individual who is eager to grow their career in website design and digital marketing. In this role, you will help build, customize, and maintain websites for clients, with opportunities to create new designs and tailor layouts to meet individual client needs. This position is ideal for someone who enjoys both creative design work and hands-on execution, while learning best practices in user experience, content strategy, and website performance.  Responsibilities  <ul><li>Work closely with the marketing team to ultimately further marketing goals and objectives</li><li>Create, edit, and post social media marketing of all kinds, including text posts, pictures, informative long-form articles, and video content</li><li>Maintain a strong online presence that represents the company</li><li>Follow up on potential leads, both via phone and email as needed</li></ul>Qualifications <ul><li>Strong written and verbal communication skills</li><li>Familiarity with video and photo editing</li><li>Familiarity with Microsoft Office suite</li><li>Strong organizational skills</li><li>Strong attention to detail</li></ul>

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