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This position plays a critical role in scaling our DTC business through data-driven campaign execution, performance marketing, and conversion optimization, working cross-functionally with Creative, Product, Sales, and Operations, as well as third-party agencies. This role executes ROI-driven, direct-response marketing strategies that generate immediate, measurable results, while continuously optimizing the customer journey, offers, and conversion funnels.

POSITION SUMMARY<a class="external" rel="nofollow noreferrer noopener">The DTC and Performance Marketing Manager</a> is responsible for driving direct-to-consumer revenue growth, customer acquisition, and conversion performance across all digital DTC channels. This role executes ROI-driven, direct-response marketing strategies that generate immediate, measurable results, while continuously optimizing the customer journey, offers, and conversion funnels. This position plays a critical role in scaling our DTC business through data-driven campaign execution, performance marketing, and conversion optimization, working cross-functionally with Creative, Product, Sales, and Operations, as well as third-party agencies. This role reports to the Director of Strategy and is responsible for executing DTC growth initiatives within the broader enterprise growth roadmap. Strategic revenue targets, portfolio allocation, and brand prioritization are defined at the Growth & Strategy level. This role owns execution and performance delivery within those parameters. RequirementsWHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)<ul><li>Bachelor’s degree in Marketing, Business, or related field</li><li>5+ years of experience in e-commerce, DTC, or performance marketing</li><li>Proven success driving direct-response, ROI-focused campaigns</li><li>Strong experience with conversion optimization, funnel development, and customer acquisition</li><li>Demonstrated ability to manage and interpret performance metrics</li></ul> Preferred Qualifications<ul><li>Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods</li><li>Experience scaling DTC or e-commerce operations in high-growth environments</li><li>Familiarity with integrated martech stacks and optimization strategies</li></ul> Technical & Functional Skills<ul><li>Hands-on experience with:</li><li><ul><li>E-commerce platforms and CMS</li><li>Marketing automation and CRM systems</li><li>Analytics and reporting tools (GA, dashboards, attribution platforms)</li></ul></li><li>Strong understanding of:</li><li><ul><li>Paid media and digital acquisition channels</li><li>Email and lifecycle marketing strategies</li><li>Testing methodologies and data analysis</li></ul></li><li>Familiarity with customer journey mapping and attribution models</li></ul> Leadership & Professional Skills<ul><li>Highly analytical with strong problem-solving capabilities</li><li>Ability to translate data into actionable strategies</li><li>Strong communication and collaboration skills</li><li>Organized, execution-focused, and comfortable in fast-paced, growth environments</li></ul> WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES) E-Commerce & Revenue Growth<ul><li>Own and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV)</li><li>Manage and optimize website merchandising, promotional calendars, and offer strategies</li><li>Partner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readiness</li><li>Drive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaigns</li></ul> Direct Response & Performance Marketing<ul><li>Execute direct-response campaigns across paid media, email, SMS, and on-site channels; brief and hold agency accountable for paid media performance against direct-response objectives </li><li>Develop and test offers, landing pages, funnels, and promotional messaging</li><li>Lead A/B testing initiatives to improve conversion rates and campaign profitability</li><li>Monitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions; translate agency reporting into actionable optimization recommendations </li></ul> Lifecycle & Retention Marketing<ul><li>Own lifecycle marketing strategy and execution across email and SMS channels</li><li>Develop and optimize customer journeys including welcome, abandoned cart, post-purchase, replenishment, subscription conversion, and win-back flows</li><li>Implement segmentation strategies to increase engagement and lifetime value</li><li>Drive measurable improvements in open rates, click-through rates, and repeat purchase behavior through structured testing and optimization</li></ul> Digital Marketing & Channel Management<ul><li>Manage and optimize e-commerce marketing channels including:</li><li><ul><li>Paid media (search, social, retargeting)</li><li>Email & lifecycle marketing</li><li>Website CRO and on-site personalization</li></ul></li><li>Collaborate with Creative and Media teams to ensure messaging aligns with performance goals</li><li>Support SEO and content initiatives that drive qualified traffic and conversions</li></ul> Analytics, Reporting & Optimization<ul><li>Track and analyze performance using analytics and attribution tools</li><li>Build and deliver clear, actionable performance reports to marketing leadership</li><li>Identify insights and opportunities to improve campaign efficiency and revenue impact</li><li>Continuously refine the DTC marketing mix based on data and market feedback</li><li>Develop scalable reporting systems that provide visibility into DTC performance and contribution to company revenue targets</li></ul> Cross-Functional Collaboration<ul><li>Work closely with:</li><li><ul><li>Creative teams on assets, offers, and messaging</li><li>Product and Operations on launches and inventory planning</li><li>Customer Care on customer insights and feedback loops</li></ul></li><li>Ensure marketing initiatives align with brand standards, compliance, and business objectives</li></ul>WORKING CONDITIONS<ul><li>Duties are performed primarily in a smoke-free manufacturing environment</li><li>We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space.</li><li>Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere.</li><li>We are dedicated to professionalism and growth, continually striving to improve and excel in all we do.</li></ul>PHYSICAL REQUIREMENTS<ul><li>Frequent sitting, standing, walking</li><li>Able to lift up to 25 lbs.</li></ul>BenefitsProCaps provide : <ul><li>Salary Range: $115,000 - $160,000 annually, depending on experience and qualifications</li><li> Eligible for a discretionary company-wide bonus</li><li>Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!</li><li>Paid Time Off, Eight (8) Company Holidays </li><li>401(k) with Company Match – up to 4.5%</li><li>100% Company Life Coverage </li><li>100% Short Term Disability Coverage</li><li>Gym Membership Reimbursement </li><li>Vitamin Allowance + Discounts </li><li>Company-Funded Health Savings Account ($1,600/year)</li><li>Cash Reward Employee Referral Program </li><li>Pet Insurance </li></ul>* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.HOW TO APPLY : Click below to apply directly through our career portal.

ProCaps Labs

DTC & Performance Marketing Manager

A/B Testing

Analysis Skills

Biotech and Pharmaceutical

Brand Marketing (Branding)

Campaigns

Channel Marketing

Click Through Rate (CTR)

Communication Skills

Content Management Systems (CMS)

Contract Research Organization (CRO)

Cross-Functional

Cross-Selling

Customer Acquisition

Customer Conversion

Customer Relationship Management (CRM) Systems

Customer Support/Service

Customer/Client Research

Data Analysis

Develop and Maintain Customers

Direct Marketing

Direct Response Advertising

Diversity

Email Marketing

Establish Priorities

Insurance

Inventory Planning

Leadership

LifeTime Value (LTV)

Lift/Move 25 Pounds

Manufacturing

Marketing

Marketing Automation Software

Marketing Strategy

Marketing/Promotional Messaging

Media Campaigns

Online Marketing

Online Product Merchandising

Online Promotions

Organizational Skills

Performance Analysis

Performance Management

Performance Metrics

Performance Tuning/Optimization

Physical Demands

Problem Solving Skills

Process Improvement

Product Pricing

Product/Service Launch

Profit & Loss

Promotional Programs

Quality Assurance Methodology

Regulatory Compliance

Reporting Dashboards

Reporting Skills

Return on Investment (ROI)

Revenue Growth

Revenue Planning

Safety/Work Safety

Sales Operations

Scalable System Development

Search Engine Optimization (SEO)

Short Messaging Service (SMS)

Team Player

Test Plan/Schedule

Up-Selling

Website Conversion

Website Management

eCommerce

eCommerce (B2X) Marketing

Workable

The ideal candidate will be a highly skilled B2B marketer who meets the following experiences & qualifications: 5+ years of experience in B2B marketing with a strong preference for marketing experience in the consumer insights research space. Since our founding, Langston has grown meaningfully through a combination of a distinctive research methodology and hands-on, founder-led selling and consulting earning the trust of anchor clients across industries from CPG to tech.

YEAR

<div class="content-intro"><div class="fe-block fe-block-8e4e65ecf9231971dee1"><div class="sqs-block html-block sqs-block-html" id="block-8e4e65ecf9231971dee1"><div class="sqs-block-content"><div class="sqs-html-content"><div class="fe-block fe-block-4a4f9a932645ac9f0cdd"><div class="sqs-block html-block sqs-block-html" id="block-4a4f9a932645ac9f0cdd"><div class="sqs-block-content"><div class="sqs-html-content"><h3>About Langston</h3></div></div></div></div><div class="fe-block fe-block-2bf6b6605b2d7bfba8a1"><div class="sqs-block html-block sqs-block-html" id="block-2bf6b6605b2d7bfba8a1"><div class="sqs-block-content"><div class="sqs-html-content">The Langston Co. is a global insights & strategy firm with a unique approach to consumer research. We call our research method "modular research" — built to make us more effective as researchers and strategists while giving our clients more power and knowledge about the entire field of consumer insights. We work with mid-market to Fortune 500 brands across categories, from alcohol brands to activewear, travel to tech, helping them understand consumers and act with confidence. Every person on our team plays a role in the development, discovery, and refinement of this system. Our mission is to make consumer research more approachable and more powerful for brands around the world.Where We AreSince our founding, Langston has grown meaningfully through a combination of a distinctive research methodology and hands-on, founder-led selling and consulting earning the trust of anchor clients across industries from CPG to tech. The market has shown clear and consistent receptivity to our approach, and we've built a strong foundation of revenue, relationships, and results. We're now at an inflection point, ready to scale go-to-market beyond what our founders can do alone. This next chapter is about amplifying what's working, experimenting with new strategies, and operationalizing growth across new and existing clients.</div></div></div></div></div></div></div></div></div><div class="fe-block fe-block-c0daca30f0cb42a33594"><div class="sqs-block html-block sqs-block-html" id="block-c0daca30f0cb42a33594"><div class="sqs-block-content"><div class="sqs-html-content">Location: Denver | Boulder | Remote</div></div></div></div><div class="fe-block fe-block-4a4f9a932645ac9f0cdd"><div class="sqs-block html-block sqs-block-html" id="block-4a4f9a932645ac9f0cdd"><div class="sqs-block-content"><div class="sqs-html-content">About The RoleWe are seeking a highly experienced, motivated, and entrepreneurial Director of Marketing to help shape the next phase of Langston's growth. This is a hands-on, strategic leadership role for a marketer who is equally passionate about brand building, demand generation, and the evolving Consumer Insights landscape. You will define, architect, and execute the marketing strategy that drives brand awareness, customer acquisition, and sustained revenue growth.As the owner of the Marketing function, you will oversee all aspects of go-to-market strategy, with a particular focus on demand generation through high-energy, self-directed execution and continuous learning. Working closely with the Director of Sales, you will position Langston's offerings to the right-fit customers who stand to benefit most from partnering with us.Your mission is twofold: accelerate Langston's growth trajectory today while building the foundation for a best-in-class, insights-led B2B marketing function that can scale with the company. This includes leveraging our original research as a demand engine, sharpening and modernizing our narrative, refining our digital presence, and bringing rigor and consistency to how we show up in the market. You will become a true expert in Langston's offerings and competitive landscape, translating that knowledge into compelling messaging and high-quality marketing assets that drive measurable impact.This remote role requires infrequent travel to conferences and team offsites. The Director of Marketing will report to one of two founding Partners at Langston.The Director of Marketing role stretches across eight areas:<ol><li>Syndicated & Modular Product Marketing Help bring to market Langston's emerging syndicated research product and help shape Langston's existing research offerings. You'll be instrumental in refining the value proposition, packaging, messaging, and go-to-market strategy. </li><li>Content & Thought Leadership Engine Create and maintain a consistent drumbeat of high-quality, insight-rich content that generates inbound leads and positions Langston as a go-to partner for consumer insights and strategy. You'll collaborate closely with the Insights & Strategy team to translate findings into compelling whitepapers, POVs, social posts, and email content. </li><li>Brand Stewardship/Brand Presence Evolve Langston's identity across digital and physical touchpoints. You'll also work with our designer to manage ongoing optimization of the Langston website to enhance brand perception, SEO, and conversion. </li><li>Performance & Analytics Track, analyze, and optimize marketing performance across channels using tools like Google Analytics and CRM reporting. You'll bring a data-driven mindset to everything you do. </li><li>CRM Setup & Opportunity Management Own ongoing operation of Langston's CRM (e.g., Hubspot). You'll ensure meticulous pipeline tracking, opportunity hygiene, and workflow integration across Marketing and Business Development functions. </li><li>Sales Enablement & Collateral Creation Work with the Insights & Strategy team to craft brand-aligned materials that help close deals, from one-pagers and case studies to tailored decks and outreach templates. </li><li>Earned Media & PR Help amplify Langston's visibility by identifying media opportunities. This involves pitching original stories and data to publications, and building relationships with key industry editors and platforms. </li><li>Team Leadership (Future-Oriented) While this is currently a roll-up-your-sleeves, do-it-yourself role, we are seeking someone with the potential and interest to build and lead a small and agile marketing team over time. In the near term, you may collaborate with freelancers or contractors as needed.</li></ol>Your Experience & QualificationsThe ideal candidate will be a highly skilled B2B marketer who meets the following experiences & qualifications:<ul><li>5+ years of experience in B2B marketing with a strong preference for marketing experience in the consumer insights research space</li><li>Track record of successful demand generation in syndicated research, SaaS, or productized services</li><li>Demonstrated success managing a CRM (e.g., Salesforce, HubSpot), including setup, opportunity tracking, reporting, and hygiene practices</li><li>Proven ability to generate and nurture leads through both organic and outbound strategies</li><li>Experience successfully producing thought leadership content, brand stories, and marketing assets in collaboration with subject matter experts</li><li>Solid understanding of digital marketing tactics (SEO, email, social, web) and experience managing a corporate website</li><li>Experience building sales enablement materials (e.g., case studies, one-pagers, tailored decks)</li><li>Comfort analyzing performance data and adjusting strategy based on what's working</li><li>Excellent writing, editing, and communication skills—with a keen sense of voice and audience</li><li>High level of organization and self-sufficiency; you know how to prioritize and execute with limited resources</li><li>A collaborative spirit and a desire to work closely with strategy, research, and business development teams</li></ul>Langston's 5 ValuesWe're looking for someone who also values…<ul><li>Curiosity. Because ground-breaking insights come from people who ask questions.</li><li>Creativity. Because innovative solutions come from out-of-the-box thinking.</li><li>Actionability. Because the information we uncover must be used to drive action in the real world.</li><li>Grit. Because the best way to grow as a colleague, professional, and person is through pushing through difficult moments.</li><li>Kindness. Because treating clients, vendors, and colleagues with respect is the foundation of strong relationships, collaboration, and success.</li></ul> Why Work At Langston<ul><li>Live Flexibly. We are a remote-friendly team, meaning you can live and work from anywhere.</li><li>Learn & Grow. We joke that a year at Langston is like spending three years at business school. Why? We foster a culture of learning and mentorship - both on the job and off. From academic research articles to business books, Podcasts to conferences, learning is deep within Langston's DNA.</li><li>Make an Impact. See your insights get turned into action and implemented in the real world. It's difficult to cruise the aisles of a grocery store, browse the internet, or walk through Times Square and NOT come across a brand Langston serves. Our work matters!</li><li>Amazing Clients. Langston's client list includes some of the largest consumer-facing companies in the world, as well as quickly-growing startups.  You'll have the chance to work with brands that you know (and likely admire) almost every day.</li><li>Recharge. We all need to re-charge, and we don't believe in dictating how much time you should take off. That's why we have an open paid time off policy.</li><li>Keep Well. Get a monthly stipend to spend on anything that makes you feel happy and healthy (like a massage, gym membership, acupuncture, etc.). </li></ul>Benefits & Perks: <ul><li>Live and work from anywhere in the United States</li><li>Traditional company-sponsored healthcare, dental, and vision insurance</li><li>Life, AD&D, Short-term Disability, and Long-term Disability - all 100% paid by Langston</li><li>401(k) with company match and immediate vesting</li><li>Monthly wellness benefit of $100</li><li>Open Paid Time Off Policy</li><li>Tuition reimbursement & career development</li><li>Paid parental leave</li><li>Compensation range: $135,000-$160,000 (based on experience) and discretionary bonus</li></ul></div></div></div></div> <div class="content-conclusion">As an Equal Opportunity Employer, The Langston Co. does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.We warmly welcome applicants from underrepresented backgrounds to apply.For information about The Langston Co's privacy practices, see our <a href="https://www.thelangstonco.com/cookie-policy" rel="nofollow">Cookie Policy </a>and <a href="https://www.thelangstonco.com/privacy-policy" rel="nofollow">Privacy Policy</a>.</div>

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DTC & Performance Marketing Manager ProCaps Labs

Director of Marketing The Langston Co.

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