The Marketing Manager is responsible for managing outreach and marketing plans/goals; developing, coordinating, and managing marketing/outreach partner relationships; performing community outreach and public/rider communications; and developing and implementing marketing and promotional activities to increase public knowledge of Metro. Metro operates 21 fixed‑route bus lines across the Kalamazoo area, which serve major institutions like Western Michigan University, Kalamazoo Valley Community College, Bronson Methodist Hospital, Beacon Hospital, and a large established manufacturing industry.