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This position will work closely with operational and sales leaders to develop marketing programs that drive occupancy, visitation, memberships, guest engagement, and overall business performance, while also providing strategic marketing leadership for corporate initiatives and special projects as needed. Responsibilities include, but are not limited to, brand development and management, marketing strategy, product positioning, lead generation, guest and member acquisition, and partner collaboration across a diverse range of assets and business lines.

Job SummaryThe primary responsibility of the Vice President of Marketing is to develop and execute the overall marketing strategy for the Company across all business segments, with a strong focus on driving sales, revenue growth, and brand awareness. This position serves as a company-wide resource, supporting residential, commercial, hospitality, and corporate initiatives, with significant emphasis on the Company's hospitality portfolio, including resorts, hotels, clubs, marinas, golf courses, and food and beverage operations.Responsibilities include, but are not limited to, brand development and management, marketing strategy, product positioning, lead generation, guest and member acquisition, and partner collaboration across a diverse range of assets and business lines. The Vice President will build and lead a high-performing marketing team, utilizing both internal and external resources, to support the mission, growth objectives, and brand standards of the Company and its affiliated brands.This position will work closely with operational and sales leaders to develop marketing programs that drive occupancy, visitation, memberships, guest engagement, and overall business performance, while also providing strategic marketing leadership for corporate initiatives and special projects as needed.Primary ResponsibilitiesPrimary Segments & Revenue Streams<ul><li>Support revenue growth and brand positioning for residential lot sales, commercial sales and leasing, and hospitality operations.</li><li>Drive marketing initiatives that support clubs, resorts, hotels, marinas, golf courses, food & beverage outlets, memberships, weddings, group sales, meetings, and special events.</li><li>Develop strategies that increase occupancy, ADR, RevPAR, membership growth, guest visitation, and ancillary revenue opportunities across hospitality assets.</li></ul>General Marketing<ul><li>Brand management</li><li>Consumer and B2B marketing across multiple business segments</li><li>Experiential and event marketing</li><li>Social media and content marketing</li><li>Traditional and digital media buying and monitoring</li><li>Market, consumer and competitor research / analysis to support goals</li><li>Website development and management</li></ul>Strategy Development<ul><li>Establish marketing teams with expertise that support business strategies and sales in residential, commercial and hospitality, etc.</li><li>Prepare overall marketing strategy with key stakeholders</li><li>Develop programs with objectives that support business strategy</li><li>Analyze market trends and provide advice related to strategy</li><li>Manage overall marketing budget for multiple segments and projects</li><li>Work with internal teams, third-party agencies, and joint venture partners to find mutually beneficial cross-promotion opportunities</li></ul>Public Relations<ul><li>Oversee the company's internal and external public relations initiatives</li><li>Media and investor relations</li><li>PR firm management</li><li>Copywriting - website, digital, print, collateral, etc.</li><li>Press releases</li></ul>Essential Functions<ul><li>Working with key stakeholders, develop and execute strategic marketing plan and initiatives company-wide, that will support multiple business segments including residential, commercial sales and leasing, retail, private club, resorts, hotels, etc.</li><li>Develop, guard and enhance St. Joe's corporate brand (including brand strategy, design, and direction including creative, copy, logo, usage) as well as ensure strategic alignment between corporate and sub-brands and affiliated entities.</li><li>Oversee and act as approver for all sub-brands and how they relate / tie into parent company brand.</li><li>Responsible for strategy of web presence, social media, design and content development.</li><li>Responsible for database marketing including CRM, email strategy and execution.</li><li>Oversee advertising planning and buying to include PPC, remarketing, online display, paid social, print, outdoor and event sponsorships among others across several assets and business units.</li><li>Oversee social marketing optimization including paid marketing and influencer campaigns on social channels.</li><li>Build marketing budgets across all segments to ensure maximum results as well as management and direction of contracts and vendors.</li><li>Manage public relations and corporate communications strategy (direct-mail, web-based, press, social media, etc.) and ensure alignment for strategies that relate to sub-brands.</li><li>Oversee the organization and production of collateral and business support materials for corporate, project and sales needs to included printed collateral, magazine production, video production, photography, website development and content.</li><li>Working closely with sales teams to continue to improve and further develop a qualified database of existing and potential contacts across multiple business segments.</li><li>Oversee preparations for onsite and offsite events and sponsorships.</li><li>Conduct marketing research, development and analysis.</li><li>Ensure effective communication among team and alignment of responsibilities with business goals.</li><li>Build and manage strong marketing team to support and lead marketing efforts for all business segments.</li></ul>Education and Experience<ul><li>Bachelor's degree in marketing, communications or a related field preferred, may substitute experience.</li><li>10+ years of marketing related experience with a track record of</li></ul>success and increasing responsibility preferred.Knowledge, Skills, Abilities<ul><li>Excellent communication skills to include oral, written and public speaking are required, as is the ability to establish priorities and manage multiple tasks.</li><li>Disciplined and reliable knowledge of marketing strategy, budgetary and financial administration, and reporting skills are important as well as strategic and creative capabilities.</li><li>The ability to work in a team-oriented environment and develop consensus to effectively motivate timely action and excellent outcomes within finite time and financial parameters will be the measures of success for the appropriate candidate.</li><li>Knowledge of Microsoft applications (Word, Excel, Outlook, PowerPoint, Access), commonly used email marketing platforms, social media and Adobe products are a necessity.</li></ul>Physical Demands<ul><li>Ability to operate normal office equipment.</li><li>Extensive use of computer.</li><li>Ability to operate a motor vehicle.</li><li>Ability to travel.</li><li>Ability to sit for extended periods of time (up to 6 hours).</li><li>Ability to lift up to 15 lbs.</li></ul>Working Conditions<ul><li>Normal office environment, with occasional travel to other office and/or property locations.</li></ul>The above statements are intended to describe the general nature and level of work being performed and are not an exclusive list of all duties and responsibilities. The St. Joe Company reserves the right to amend and change responsibilities to meet business and organizational needs.

St Joe Co

Vice President of Marketing

Administrative Skills

Adobe Product Family

Advertising Monitoring

Analysis Skills

Brand Management

Brand Marketing (Branding)

Brand Positioning

Brand Strategy

Budget Management

Budgeting

Business Strategy

Business Support

Business-to-Business (B2B) Marketing

Communication Skills

Competitive Analysis/Strategy

Competitive Research

Consumer Goods and Services

Content Development

Contract Management

Copy Writing

Corporate Communications

Custom Media

Customer Relationship Management (CRM)

Database Marketing

Database Programming

Digital Media

Direct Mail

Email Marketing

Establish Priorities

Event Marketing

Financial Administration

Food and Beverage Industry

Hospitality Revenue

Hospitality and Tourism

Investor Relations

Lead Generation

Leadership

Leasing

Management Strategy

Market Research

Market Trend Analysis

Marketing

Marketing Campaign

Marketing Communications

Marketing Plan

Marketing Strategy

Media Buying and Planning

Microsoft Access Database

Microsoft Excel

Microsoft Outlook

Microsoft PowerPoint

Microsoft Product Family

Microsoft Word

Multitasking

Office Equipment

Outbound Marketing

Pay-Per-Click Advertising

Photography

Presentation/Verbal Skills

Procurement Planning

Product Positioning

Public/Media/Press/Analyst Relations

Reporting Skills

Research Skills

Retail Leasing

Revenue Growth

Sales

Sales Strategy

Social Media

Social Media Marketing

Strategic Planning

Team Lead/Manager

Team Player

Time Management

Video Production

Web Design

Web-Based Email

Website Management

Willing to Travel

PART_TIME

Established in 1996, H‑D Florida quickly became Tampa’s leading Harley-Davidson dealer and is now one of the largest Harley-Davidson dealer groups in Florida, with locations across Hillsborough, Pasco, and Bay counties. The Marketing Manager is responsible for developing, executing, and managing strategic marketing initiatives that grow dealership traffic, motorcycle sales, merchandise revenue, rider engagement, and community presence.

YEAR

Marketing Manager Location: H‑D Florida  Salary Range: $55,000–$65,000 (Based on Experience) Position Summary The Marketing Manager is responsible for developing, executing, and managing strategic marketing initiatives that grow dealership traffic, motorcycle sales, merchandise revenue, rider engagement, and community presence. This is a hands-on, boots-on-the-ground role that operates primarily within the dealership environment, with significant responsibility for event planning, coordination, and on-site execution. This role oversees social media, events, advertising campaigns, partnerships, and brand promotion—while maintaining the authentic Harley-Davidson experience. The ideal candidate is creative, highly organized, energetic, and passionate about motorcycles, lifestyle branding, customer engagement, and event-driven marketing. Key Responsibilities <ul><li>Develop and execute comprehensive dealership marketing strategies and promotional campaigns </li></ul><ul><li>Serve as the primary planner and coordinator for all dealership events, with a strong on-site presence </li></ul><ul><li>Plan, manage, and execute two large-scale motorcycle rallies annually (April and October), including logistics, vendor coordination, promotions, sponsorships, and on-site execution </li></ul><ul><li>Coordinate and promote additional dealership events such as bike nights, charity rides, customer appreciation events, and community activations </li></ul><ul><li>Manage social media platforms and online engagement initiatives </li></ul><ul><li>Create compelling marketing content including graphics, videos, emails, and event promotions </li></ul><ul><li>Ensure all advertising and communications align with Harley-Davidson brand standards </li></ul><ul><li>Collaborate closely with Sales, Service, Parts, and Apparel departments to drive traffic and revenue </li></ul><ul><li>Track, analyze, and report on campaign performance, engagement metrics, and ROI </li></ul><ul><li>Manage relationships with media partners, sponsors, community organizations, and local businesses </li></ul><ul><li>Maintain and update dealership websites, event calendars, and promotional materials </li></ul><ul><li>Oversee email marketing campaigns and customer outreach initiatives </li></ul><ul><li>Assist with in-store merchandising, promotional displays, and event setups </li></ul><ul><li>Monitor marketing budgets and advertising schedules </li></ul><ul><li>Support Harley Owners Group (H.O.G.) activities and rider community engagement </li></ul><ul><li>Attend and actively support weekend and evening events as required </li></ul>Qualifications <ul><li>3+ years of experience in marketing, advertising, event planning, or dealership marketing (preferred) </li></ul><ul><li>Demonstrated experience planning and executing large-scale events or rallies </li></ul><ul><li>Strong understanding of social media platforms and online advertising </li></ul><ul><li>Excellent communication, organizational, and project management skills </li></ul><ul><li>Experience with content creation, photography, video editing, or graphic design (preferred) </li></ul><ul><li>Proficiency in Microsoft Office, Canva, Adobe Creative Suite, or similar marketing tools </li></ul><ul><li>Strong customer service mindset and relationship-building skills </li></ul><ul><li>Self-motivated, highly organized, and able to manage multiple projects and deadlines </li></ul><ul><li>Flexibility to work weekends, evenings, and special events </li></ul><ul><li>Knowledge of motorcycle culture and the Harley-Davidson brand lifestyle (preferred) </li></ul>About H-D Florida Established in 1996, H‑D Florida quickly became Tampa’s leading Harley-Davidson dealer and is now one of the largest Harley-Davidson dealer groups in Florida, with locations across Hillsborough, Pasco, and Bay counties. We are a family-owned and operated organization committed to delivering a premium Harley-Davidson experience—100% of the time, to 100% of our guests. Our dealerships have deep roots in the community and strong charitable partnerships. Tampa Bay’s cost of living is 5.6% below the national average, and Bay County’s is 3.9% below, making this an excellent place to grow your career while enjoying a strong quality of life. Benefits & Perks <ul><li>Competitive salary based on experience </li></ul><ul><li>Growth, leadership, and advancement opportunities </li></ul><ul><li>Modern, state-of-the-art service facilities </li></ul><ul><li>Paid training and continuing education </li></ul><ul><li>401(k) with company participation </li></ul><ul><li>Health, dental, vision, and life insurance plans </li></ul><ul><li>Short-term and long-term disability options </li></ul><ul><li>Health Savings Account (HSA) </li></ul><ul><li>Paid time off (PTO) </li></ul><ul><li>Employee pricing on new and used vehicles, service, and parts </li></ul>

Panama City Beach Cycles LLC

Marketing Manager- Harley Davidson Panama City Beach

Adobe Creative Suite

Advertising

Advertising Scheduling

Alliance/Partner Management

Campaigns

Consumer Branding

Customer Support/Service

Email Promotions

Event Management

Graphic Design

Graphics

Life Insurance

Logistics

Merchandising

Microsoft Office

Online Advertising

Organizational Skills

Performance Metrics

Pricing

Project/Program Management

Promotional Programs

Return on Investment (ROI)

Video Editing

Vision Plan

Designs and develops publicity/marketing concepts and branded materials across various formats and delivery methods, including print, digital publications, briefings, and interactive media such as social media, websites, videos, and other promotional content. Produces short and long-form video content, including reels, YouTube videos, and other trending formats, while operating camera equipment such as smartphones, GoPros, or similar devices to capture high-quality footage.

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