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The Director of Marketing will be responsible for developing and executing a comprehensive, data-driven marketing strategy that drives pipeline growth, accelerates brand awareness, and supports customer retention and expansion. The role will also manage external communications, including public relations, thought leadership initiatives, and visibility across industry channels, while helping build and scale a high-performing marketing function.

STAND 8 provides end to end IT solutions to enterprise partners across the United States and with offices in Los Angeles, New York, New Jersey, Atlanta, and more including internationally in Mexico and India. The Director of Marketing will be responsible for developing and executing a comprehensive, data-driven marketing strategy that drives pipeline growth, accelerates brand awareness, and supports customer retention and expansion. This executive will play a critical role in aligning marketing with sales, product, and customer success to support both near-term revenue goals and long-term enterprise value creation. The role will also manage external communications, including public relations, thought leadership initiatives, and visibility across industry channels, while helping build and scale a high-performing marketing function. The ideal candidate combines strategic vision with hands-on execution experience in a B2B SaaS environment. Location & Work Type Location: Jacksonville, Florida Work Type: Hybrid Key Responsibilities <ul><li>Develop and own the company's overall marketing strategy, aligned with revenue, growth, and customer acquisition objectives </li><li>Serve as a key member of the executive leadership team, contributing to company-wide planning and decision-making </li><li>Build, mentor, and lead a high-performing marketing team, including demand generation, product marketing, content, and communications </li><li>Drive predictable, scalable pipeline generation across SMB, mid-market, and enterprise segments </li><li>Own funnel performance from awareness through conversion, in close partnership with Sales </li><li>Establish and track key performance metrics (CAC, LTV, pipeline velocity, conversion rates, ROI) </li><li>Strengthen brand positioning and messaging to clearly articulate value propositions and competitive differentiation </li><li>Oversee product marketing, including go-to-market strategies, launches, pricing support, and enablement </li><li>Manage external communications, including PR, thought leadership, and industry presence </li><li>Lead digital marketing strategy across paid media, SEO, website optimization, email, and marketing automation </li><li>Develop messaging architecture and landing pages by segment and use case </li><li>Lead conversion rate optimization and demo routing improvements </li><li>Develop lifecycle marketing programs that support onboarding, adoption, expansion, and retention </li><li>Build case studies, testimonials, and reference programs </li><li>Lead customer webinars, customer success proof, and community or peer group initiatives </li><li>Leverage customer insights, analytics, and feedback to continuously optimize performance </li><li>Own and manage the marketing budget with a strong ROI mindset </li><li>Implement scalable processes, systems, and reporting to support growth </li></ul>Qualifications Required: <ul><li>10+ years of progressive marketing leadership experience, with significant experience in B2B SaaS </li><li>Proven track record of driving pipeline growth and supporting ARR expansion </li><li>Experience building and leading marketing teams in a growth-stage environment </li><li>Strong analytical skills with experience using data to inform strategy and execution </li><li>Excellent communication, executive presence, and cross-functional collaboration skills </li><li>Experience marketing to Food Safety, Quality Assurance, Regulatory Compliance, and similar professionals. </li></ul> Preferred (Optional): <ul><li>Experience marketing to enterprise customers and navigating long sales cycles </li><li>Background working closely with product and sales teams in a SaaS business model </li><li>Familiarity with modern marketing automation, CRM, and analytics platforms </li></ul>Benefits<ul><li>Medical coverage and Health Savings Account (HSA) through Anthem </li><li>Dental/Vision/Various Ancillary coverages through Unum </li><li>401(k) retirement savings plan </li><li>Paid-time-off options </li><li>Company-paid Employee Assistance Program (EAP) </li><li>Discount programs through ADP WorkforceNow </li></ul>Additional Details The base salary range for this position is $110K - $120K annually, depending on experience. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. About Us STAND 8 provides end-to-end IT solutions to en

Stand 8

Director of Marketing

Analysis Skills

Brand Marketing (Branding)

Brand Messaging

Brand Positioning

Budget Management

Business Model

Business-to-Business (B2B)

Communication Skills

Cross-Functional

Customer Acquisition

Customer Relationship Management (CRM)

Customer Retention/Renewal

Customer Support/Service

Customer/Client Research

Demand Generation

Email Marketing

Employee Assistance Plan

Enterprise Marketing

Food Quality

Food Safety

Insurance Regulations

Leadership

LifeTime Value (LTV)

Market Entry Strategy

Market Segmentation

Marketing

Marketing Automation Software

Marketing Strategy

Mentoring

Onboarding

Online Marketing

Outbound Marketing

Partner Sales

Performance Analysis

Performance Metrics

Performance Tuning/Optimization

Pricing

Product Demonstration

Product Marketing

Public/Media/Press/Analyst Relations

Regulatory Compliance

Return on Investment (ROI)

Revenue Growth

Sales

Sales Closing Skills

Sales Cycle

Search Engine Optimization (SEO)

Software as a Service (SaaS)

Systems Scalability

Team Lead/Manager

Team Player

Thought Leadership

Use Cases

Webinar

Website Conversion

Website Optimization

Broadbean

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Director of Marketing Stand 8

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