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This role is ideal for someone who thrives inside HubSpot Marketing Hub — building advanced workflows, maintaining data hygiene, driving personalization, and clearly tying email activity to engagement, pipeline, and revenue impact. For over 170 years we have been known worldwide for our many years of experience and competent service, broad application know-how and high flexibility resulting from a large number of product variants and solutions.

Job Title: Email Marketing Execution Specialist - GlobalCompany: Hengstler-DynaparLocation: Fully Remote (Headquartered in Elizabethtown, NC, USA, and Aldingen, Germany and Kezmorak, Slovakia)About Us:Hengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. With a dual headquarters in the United States and Germany, we empower our customers worldwide to excel in their industries. We are passionate about driving innovation and delivering measurable results, empowering our customers to succeed in their industries.Role OverviewWe are seeking a hands‑on HubSpot expert to own global email execution, automation, and performance optimization across multiple business units. This role is ideal for someone who thrives inside HubSpot Marketing Hub — building advanced workflows, maintaining data hygiene, driving personalization, and clearly tying email activity to engagement, pipeline, and revenue impact.In this multi‑BU role, you will build, execute, test, and optimize email and lifecycle programs across North America and EMEA. You'll partner closely with Product Marketing Managers, Campaign Managers, and Digital Marketing to turn briefs into high‑performing, measurable programs.This is a doer role with visibility, ownership, and accountability for the global email and automation engine.Email Creation & Execution<ul><li>Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing.</li><li>Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send.</li><li>Collaborate on email copy — refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed).</li><li>Maintain a consistent, high‑quality execution standard across brands and BUs.</li></ul>Segmentation, Personalization & Data Health<ul><li>Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior.</li><li>Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance.</li><li>Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance.</li><li>Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation.</li></ul>Attribution, Analytics & Revenue Impact<ul><li>Own email performance measurement, including:</li><li>Open Rate, CTR, CTOR</li><li>Conversion Rate</li><li>Engagement over time</li><li>Unsubscribes, spam, and deliverability signals</li><li>Form fills, MQLs, and downstream funnel impact</li><li>Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence.</li><li>Translate performance data into clear insights and recommendations.</li><li>Maintain a structured A/B testing roadmap with documented learnings.</li></ul>Automation, Workflows & Lifecycle Programs<ul><li>Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns.</li><li>Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriately.</li><li>Monitor workflow performance and continuously improve engagement and conversion.</li><li>Support PD and launch efforts with targeted automation tied to buyer journeys.</li></ul>AI‑Driven Experimentation<ul><li>Use AI tools to test and improve:</li><li>Subject lines and copy variations</li><li>Send timing and cadence</li><li>Segmentation and personalization strategies</li><li>Workflow logic and performance</li><li>Bring new ideas for experimentation and optimization, grounded in data.</li></ul>Quality Assurance & Deliverability<ul><li>Conduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsiveness.</li><li>Monitor sender health, list hygiene, bounce rates, and engagement trends.</li><li>Compliance & Governance</li><li>Ensure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types.</li><li>Manage opt in workflows, preference center logic, and compliant audience handling for NA & EMEA.</li></ul>Qualifications:<ul><li>3 - 5+ years hands‑on experience executing email marketing programs in HubSpot (Marketing Hub).</li><li>Strong understanding of email attribution , funnel impact, and performance metrics.</li><li>Proven ability to build segmented audiences and automated workflows.</li><li>High attention to detail and a rigorous QA mindset.</li><li>A true self‑starter — proactive, organized, resourceful, and comfortable operating independently across multiple BUs.</li><li>Strong collaboration skills; able to work with PMMs, Sales, Digital Marketing, and regional stakeholders.</li><li>Experience with multi-language emails or EMEA localization is a plus.</li></ul>#LI-PW1Ralliant Corporation OverviewRalliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.About HengstlerHengstler is a leading European manufacturer of industrial components for counting and control applications. We supply customers from the most diverse industries, such as automation, mechanical engineering, medical technology and drive technology.For over 170 years we have been known worldwide for our many years of experience and competent service, broad application know-how and high flexibility resulting from a large number of product variants and solutions.We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.Pay Range58,500 83,500 108,500

Ralliant

Email Marketing Specialist- Global

Artificial Intelligence (AI)

Automation

Campaigns

Continuous Improvement

Detail Oriented

EMEA Language

Email Marketing

Email Software

Localization

Marketing

Marketing Campaign

Marketing Presentation

Mechanical Engineering

Onboarding

Online Marketing

Organizational Skills

Outbound Marketing

Performance Analysis

Performance Management

Performance Metrics

Performance Tuning/Optimization

Problem Solving Skills

Process Improvement

Product Marketing

Purchasing/Procurement

Quality Assurance

Sales

Team Player

Test Tools

Testing

Hire Recruits

Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.

Company :Highmark HealthJob Description :JOB SUMMARYThe Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys-including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred.ESSENTIAL RESPONSIBILITIES<ul><li>Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.</li><li>Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.</li><li>Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.</li><li>Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities</li><li>Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.</li><li>Other duties as assigned or requested.</li></ul>QUALIFICATIONS:Required<ul><li>High School Diploma or GED</li><li>5-10 years of relevant, progressive experience in the area of specialization</li></ul>Preferred<ul><li>5-10 years in marketing analytics, digital analytics, or customer analytics.</li><li>Experience in healthcare , payer/provider environment, or other regulated industries (preferred).</li><li>Proventrack recordanalyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.</li><li>Experience with Adobe Web SDK or Tealium/Freshpaintevent instrumentation.</li><li>Background in behavioral science, marketing science, or healthcare consumer experience.</li><li>Exposure tomachine learning operations (MLOps) or automated model scoring.</li><li>Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).</li></ul>?Technical Skills<ul><li>Advanced SQL (window functions, CTEs, analytical modeling).</li><li>Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights).</li><li>Experience with at least one major CDP/marketing cloud:</li><li>Salesforce: MCI (Datorama), MCE (Engagement), Data Cloud</li><li>Adobe: AEP (RTCDP), CJA</li><li>Strong data wrangling skills (Dataiku,Pythonor R preferred).</li></ul>Analytical Skills<ul><li>Strong foundationin statistics: regression, hypothesis testing, forecasting, experimental design.</li><li>Hands-on experience with multichannel attribution and media performance evaluation.</li><li>Ability to build and interpret predictive models and customer segmentation.</li></ul>Domain Expertise<ul><li>Understanding ofhealthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP).</li><li>Familiarity with HIPAA, PHI, consent management, and data governance best practices.</li></ul>SKILLS<ul><li>Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.</li><li>Exceptional communication andinsightstorytelling ability.</li><li>Strong stakeholder engagement skills-comfortablepresenting tomarketing, product, and executive leadership.</li><li>Highly organized and comfortable operating in a fast-paced, matrixed environment.</li></ul>Language (Other than English):NoneTravel Requirement:0% - 25%PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONSPosition TypeOffice-basedTeaches / trains others regularlyOccasionallyTravel regularly from the office to various work sites or from site-to-siteRarelyWorks primarily out-of-the office selling products/services (sales employees)NeverPhysical work site requiredYesLifting: up to 10 poundsConstantlyLifting: 10 to 25 poundsOccasionallyLifting: 25 to 50 poundsRarelyDisclaimer:The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy.Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Pay Range Minimum:$72,700.00Pay Range Maximum:$116,600.00Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J273819

Highmark Health

Senior Digital Marketing Analyst

Alliance/Partner Marketing

Analysis Skills

Best Practices

Brand Strategy

Call Centers

Channel Marketing

Channel Strategies

Cloud Computing

Competitive Analysis/Strategy

Competitive Research

Consumer Assessment of Healthcare Providers and Systems (CAHPS)

Content Development

Content Providers

Corporate Policies

Customer Experience

Customer Relationship Management (CRM)

Data Sets

English Language

Enterprise Sales

Experiment Design

Federal Laws and Regulations

Forecasting

HIPAA (Health Insurance Portability and Accountability Act)

Health Insurance

Healthcare

Healthcare Effectiveness Data and Information Set (HEDIS)

High School Diploma

Information/Data Security (InfoSec)

Internet Application

Leadership

Legal Standards

Market Segmentation

Marketing Automation Software

Marketing Software

Marketing Strategy

Medicaid

Medicare

Metrics

Performance Reviews

Predictive Modeling

Product Strategy

Project/Program Management

Regression Testing

Regulatory Compliance

Reporting Dashboards

Retail

Return on Investment (ROI)

SQL (Structured Query Language)

Security Policy

State Laws and Regulations

Statistics

Technical Strategy

Trend Analysis

Web Analytics

Willing to Travel

Working with the Marketing team and external vendors, you will support demand generation, sell-through, and marketing for our clients to help them accelerate their time to market, enter new channels, and increase their revenue. Your Contribution to TargetPath: Channel Partner SupportNew product launch: Develop/maintain selling tools, audit product sheets, communicate launch .

<h3>Description</h3> <div>TargetPath represents client brands being sold through mass-market & specialty retail, online, and reseller channels (B2B and B2C). Working with the Marketing team and external vendors, you will support demand generation, sell-through, and marketing for our clients to help them accelerate their time to market, enter new channels, and increase their revenue. This role balances strategy and execution (channel partner support, collateral, online, direct and sell-through marketing, tradeshows & events).     Your Location:</div><ul><li>The Position: In-Person/In-Office (not remote)</li><li>Our Office: 9375 SW Commerce Circle, Suite A7, Wilsonville, OR 97070</li></ul><div>Your Schedule:</div><ul><li>Full Time (40hrs/Wk)</li><li>Mon-Fri from 8:00am to 5:00pm</li></ul><div>Your Language Skills:</div><ul><li>English (Highly Proficient Written & Verbal)</li></ul><div>Your Manager:</div><ul><li>Jen (Director, Channel Marketing)</li></ul><div>TargetPath's Core Values:</div><ul><li>Integrity</li><li>Innovation</li><li>Expertise</li><li>Empowerment</li><li>Partnership</li><li>Passion</li></ul> <h3>Your Contribution to TargetPath:</h3> <div>Channel Partner Support</div><ul><li>New product launch: Develop/maintain selling tools, audit product sheets, communicate launch </li><li>Merchandising: Execution of merch plan, maximize brand exposure, develop in-store POP displays (source/schedule) </li><li>Create campaigns with a measurable call to action </li><li>Create materials: Sales resources (custom presentations, sales collateral, launch and product assets) or materials used on display in retail stores </li><li>Create internal trackers per channel or partner</li></ul><div>Collateral:</div><ul><li>Manage collateral and SWAG</li></ul><div>Events & Shows</div><ul><li>Pre-event support: preparing event orders, literature, SWAG & kits, and logistics</li></ul><div> Web & Online</div><ul><li>Email campaigns, product launches, keyword-based search advertising and social media </li><li>Asset toolkit build-outs (web pages) and product listing optimization (detail pages)</li></ul><div>Social Media:</div><ul><li>Strategy recommendations, social calendars, social posts, and managing responses</li></ul><div>Preferred:</div><ul><li>Ability and willingness to travel (Up to 25%)</li></ul> <h3>Your Background/Skills:</h3> <div>Required:</div><ul><li>Bachelor’s Degree: Marketing, Communications, or equivalent</li><li>+2yrs as Marketing Specialist or... </li><li>+5yrs as Marketing Coordinator (channel/retail, brand or MarCom)</li><li>Experience working with external parties (vendors, resellers, end users)</li></ul><div>Desirable Experience:</div><ul><li>Platforms: Google Analytics, Facebook Business Manager </li><li>Software: PhotoShop, Illustrator, InDesign and Final Cut</li><li>Digital: Social media, email, and marketing automation</li><li>Retail/Sales Floor: CE, Fashion or Consumer Goods</li></ul> <h3>TargetPath's Contribution to You:</h3> <ul><li>End-of-Year Discretionary Bonus</li><li>Real Healthcare: Medical/Dental/Vision w/ 75% Paid</li><li>401k w/ 3% Contribution (TargetPath pays this even if you don't contribute!)</li><li>Other Benefits: LTD, Life, AD&D</li><li>15 Days PTO</li><li>13 Paid Holidays</li><li>Team Outings</li><li>Company Season Tickets to Local Sports Teams</li><li>Well-behaved dogs allowed in office!</li></ul>

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Email Marketing Specialist- Global Ralliant

Senior Digital Marketing Analyst Highmark Health

Marketing Specialist TargetPath

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