Additional qualifications include: 15 or more years of experience in content distribution, audience development, programming or media business development, including senior leadership of multi-platform video businesses; Proven record of building audiences on YouTube, OTT and social platforms and turning that reach into revenue through licensing, sponsorship, subscription or membership; Experience with rights and clearances, library monetization, syndication or content licensing; Fluency in broadcast and digital measurement, including attribution, retention and lifetime value; A collaborative style and a track record of advocating for reach and revenue in editorially serious, mission-driven environments; Demonstrated ability to make programming and distribution decisions based on data, experience and an understanding of audience trends. Reporting to the President and CEO and serving on the senior leadership team, the Vice President, Distribution & New Revenue leads WNET's strategy for where its content goes, what it earns, and how the audiences it reaches become members and donors.