Highly analytical - ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator). Essential Functions & Responsibilities: Act as the Digital Category Expert and trusted partner for our retailers and merchants to support strategic business and site planning, enabling eCommerce goals of topline sales growth, online penetration, and category share targets for top categories.