Assistant Manager - Branch Banking Heritage BankAssistant Manager - Branch BankingFederal Way, WA$31.83–$38.20 / hourThe Federal Way Branch is seeking an Assistant Manager - Branch Banking to ensure overall operational efficiency and soundness of the branch and proactively partner with the Branch Relationship Manager in leading a branch team to achieve service, sales, profitability and operational excellence in accordance with the Heritage Bank Mission, Vision, and Values. 3+ years’ recent experience in retail banking branch operations, sales and new accounts, to include a minimum of 2 years in a lead or supervisory role and demonstrated success in leading, coaching, and motivating a team, within a financial services industry – required.
Regional Asset Manager Osprey ManagementRegional Asset ManagerSeattle, WA$65,000–$70,000 / yearDescription:Crystal View Capital/Osprey Management is a private equity real estate firm known for its vertical integration that specializes in the acquisition and management of value-add manufactured housing and self-storage assets. While working closely with Regional Property Managers and onsite teams, this role focuses on long-term asset growth, portfolio-wide initiatives, and aligning property performance with company investment goals.
Retail Broker Manager Swisher International, Inc.Retail Broker ManagerSeattle, WAPrimary Purpose: The Retail Broker Manager supports the execution of Swisher’s sales, merchandising, and marketing initiatives through effective management of regional broker partners. This role ensures consistent field execution across assigned territories by aligning broker activities with company objectives, optimizing performance, and driving sales growth within retail outlets.
Finance Manager Way Forward ConsultingFinance ManagerBellevue, WA$63–$65 / hourContractoro Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress. • Collaborate with cross-functional teams to drive media, partnership and experiential programming planning and execution while representing appropriate channel partners’ views in order to effectively manage product lifecycle.
Annual Fund Manager (Seattle, Hybrid) Mary's Place SeattleAnnual Fund Manager (Seattle, Hybrid)Seattle, WA$91,000–$95,000 / yearThe Annual Fund Manager actively engages in Mary’s Place racial equity work – striving for racially equitable outcomes and taking responsibility for creating, maintaining, and affirming communities for people of color, immigrants and refugees, trans and gender-non-conforming people, and other populations who routinely encounter systemic oppressions. Assist Development Operations Manager with platforms associated with Mary’s Place development including technical support for creation of Classy and Greater Giving event registration pages, online campaigns, P2P pages including creation of giving levels for campaigns (dream BIG, NCSO, etc.).
Oncology Territory Manager, Hematology - Seattle Daiichi Sankyo, Inc.Oncology Territory Manager, Hematology - SeattleSeattle, WA$139,440–$209,160 / yearFull timeAchieves or exceeds sales objectives through promotion of product features and benefits to our key accounts: Academic Institutions, Hospitals, Infusion Centers, Hematologists, Hospitalist, Bone Marrow Transplant members, buying groups, distributors and wholesalers in assigned territory. Builds relationships with our customer base and key opinion leaders by personally visiting them, educating and influencing physicians and healthcare providers to prescribe Daiichi Sankyo, Inc.’s promoted products.
EHS Manager - Plant Davis Wire CorporationEHS Manager - PlantKent, WASight – hand and eye coordination, depth perception needed to operate, adjust, and quantify chemicals and equipment, vision sufficient to inspect work areas and building for issues and operate computers. Reporting to the Facility VP/GM, this visible role requires a strong presence on the production floor and close collaboration with employees, supervisors, managers, and corporate/regional EHS teams.
NewAssistant Manager Horizon Realty Advisors LLCAssistant ManagerRenton, WAThe Assistant Manager supports overall property operations by managing leasing, marketing, and financial activities, including rent collection, occupancy management, and supervision of the Leasing Team. Description:Horizon Realty Advisors [https://www.horizonra.com/] is a fast-growing real-estate investment and management company headquartered in Seattle.
NewDistrict Sales Manager Herc Rentals IncDistrict Sales ManagerSeattle, WA$100,000–$130,000 / yearThe District Sales Manager is primarily responsible for driving sales activities within assigned territory by managing sales team, performing sales forecasts, ensuring sales revenue and profit growth, reviewing market analyses and monitoring pricing objectives. Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion.
Multi-Specialty Area Sales Manager - Pacific Northwest LundbeckMulti-Specialty Area Sales Manager - Pacific NorthwestRenton, WA$180,000–$200,000Internal Candidates must have a minimum of 1 year of Commercial experience in areas such as: Sales Management, Training, Market Access, Sales Operations, or Marketing or a minimum of 2 years consistent sales success within Lundbeck. Set and lead the development of area strategic direction and tactical sales plans using robust analytical skills to identify strengths and opportunities, while minimizing weaknesses and threats to execute those plans and meet or exceed sales goals.
Multi-Specialty Account Manager - Seattle, WA LundbeckMulti-Specialty Account Manager - Seattle, WARenton, WA$110,000–$132,000We are seeking a dynamic and results-driven sales professional with a proven track record of success who is looking to grow with LundbeckOur ideal candidate will have the ability to be a specialty product expert with an understanding of requisite market complexities in order to be successful promoting our products to stakeholders in the primary care and neurology settings. Business Planning & Account Leadership - Ability to use digital tools and apply data-based insights to create opportunities, develop strategy & tactics, allocate resources to enhance sales execution, monitor progress and adjust direction to maximize sales performance.
NewRegional Manager, Affordable Housing Asset Living Corporate TeamRegional Manager, Affordable HousingEverett, WAAsset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. . High School Diploma or Equivalent; Bachelor’s degree preferred or four years experience in the housing industry; or one to two years related experience and/or training; or equivalent combination of education and experience.
NewCEO / General Manager USA (m/f/d) Dr. Maier + PartnerCEO / General Manager USA (m/f/d)Auburn, WAThe company develops and manufactures advanced solutions for metrology and automation technologies, serving customers in industry, research, medical technology, semiconductor technology, and other high-tech markets. As part of its strategic development, we are seeking an entrepreneurial and commercially driven leader to further expand the U.S. business, strengthen structures, and develop the organization for future growth.
Erie Home - Event Marketer Erie HomeErie Home - Event MarketerEverett, WAOur exclusive, industry-leading roofing systems provide unmatched durability, energy efficiency, and curb appeal—giving homeowners a solution they can’t find anywhere else. Erie Home has been a leader in residential roofing solutions for decades, offering the best-in-class, high-demand products that practically sell themselves.
NewSenior Director, Account Management LevelTen EnergySenior Director, Account ManagementSeattle, WA$185,000–$210,000 / yearAs Senior Director of Account Management, North America, you will lead the customer engagement function for every active LevelTen account in the region — across developers, corporate and utility buyers, advisors, partners, and data center hyperscalers. Corporate buyers, hyperscalers, and developers all need better tools and trusted partners to navigate an accelerating clean energy market, and LevelTen’s marketplace is the connective tissue.
Marketing Manager Vanir Construction Management, Inc.Marketing ManagerRenton, WAFull timeRanked as a top PMCM firm by Engineering News-Record (ENR) for more than three decades, our award-winning team provides a full range of services to public and private sector clients in the aviation; healthcare; education (K-12 and higher); justice and essential services; science and technology; state and local government; transportation; water and wastewater; energy; and commercial, residential and nonprofit markets. The Marketing/Business Development Manager for the Pacific Northwest (PNW) works directly with the Area Manager and the Deputy Area Managers and is responsible for managing and leading the overall development and implementation of marketing and sales strategies for Vanir's PNW area.
Staff Product Marketing Manager, Public Sector OKTAStaff Product Marketing Manager, Public SectorBellevue, WAFull timeNotice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
Senior Integrated Campaign Marketing Manager HackerOne Inc.Senior Integrated Campaign Marketing ManagerSeattle, WARemoteFull timeThis role is focused on building and running integrated campaigns that can be activated across channels, teams, audiences, and geographies, while creating stronger alignment between brand storytelling and business results. The HackerOne Platform unites agentic AI solutions with the ingenuity of the world's largest community of security researchers to continuously discover, validate, prioritize, and remediate exposures across code, cloud, and AI systems.
Partner Marketing Manager, Technology Partnerships OKTAPartner Marketing Manager, Technology PartnershipsBellevue, WAFull timeInfluence and Align Cross-Functionally: Embed our ISV partnerships within Okta's highly cross-functional working teams, collaborating across alliances, product marketing, field marketing, demand gen, content, PR, and social. Integrated Campaign Architecture: Lead the design and global rollout of complex multi-partner and multi-channel "Always-On" marketing programs to create unified messaging, value propositions, and joint campaign architecture that captures new market opportunities.
Senior Product Marketing Manager, HR Audience FlightSafety International IncSenior Product Marketing Manager, HR AudienceSeattle, WAFull timeYou will serve as the SME on the challenges, value drivers, and buying journey for the HR audience - responsible for crafting high-impact messaging, positioning, and content, identifying priority use cases where we have a right to win, defining cross-functional go-to-market sales plays, enabling our field teams with vital content and tools, and building customer-facing assets that contribute to a strong pipeline for our solutions. As a Senior Product Marketing Manager on the Solution & International Marketing team, you will own the narrative around Docusign's solutions for the Human Resources (HR) audience - crafting and sharing Docusign's story in the most engaging, persuasive way possible.
Senior Lifecycle Marketing Manager FlightSafety International IncSenior Lifecycle Marketing ManagerSeattle, WAFull timeIndividuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category. You won't just send newsletters; you will lead the charge in Agentic AI marketing, deploying intelligent, autonomous email workflows triggered by product usage, renewals, and winback signals.
Digital Marketing Manager - Plastics & Elastomers Univar Solutions USA Inc.Digital Marketing Manager - Plastics & ElastomersBellevue, WAFull timeSuccess in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in P&E markets. The primary purpose of the Digital Marketing Manager, Plastics & Elastomers (P&E) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management.
Commercial Marketing Manager, Broadband Customer Management T-Mobile USA, IncCommercial Marketing Manager, Broadband Customer ManagementBellevue, WAFull timeRequires deep competency across data-driven analysis, pricing strategy, marketing strategy, competitive insights, business management, financial acumen, relationship building & influencing, go-to-market planning, and cross-functional leadership. Target Setting and Results Measurement - Ability to lead planning cycles in a fast-paced and highly competitive industry with a collaborative approach; comfortable setting measurable KPIs and tracking performance rigorously.
Virtual Event Marketing Manager T-Mobile USA, IncVirtual Event Marketing ManagerBellevue, WAFull timeThis role will focus on building awareness for T-Mobile's suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars. Cultivate strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
Strategic Event Marketing Manager OKTAStrategic Event Marketing ManagerBellevue, WAFull timeOkta is seeking an ambitious, action-oriented events professional to manage end-to-end execution of high-impact internal and external events-from our annual Sales Kick-off and internal Leadership Summit to specialized customer engagements and executive programs. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process.
Strategic Marketing Manager, Data Centers ABB IncStrategic Marketing Manager, Data CentersBrowns Point, WARemote$142,500–$228,000 / yearFull timeBachelor's degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master's degree with 10+ years of relevant experience. Market and competitive intelligence - Deliver datadriven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities.
Sr Commercial Marketing Manager, Broadband T-Mobile USA, IncSr Commercial Marketing Manager, BroadbandBellevue, WAFull timeCommercial Marketing Manager - 5G Quarterly Growth & Channel Performance is a key role responsible for steering quarterly growth outcomes, driving subscriber and revenue performance, and ensuring 5G Broadband meets and exceeds commercial targets. This is a highly visible, cross-functional role where you'll collaborate with Marketing, Analytics, Channel, FP&A, Digital, and Market Development teams to set strategies, monitor results, and drive in-quarter actions that ensure T-Mobile wins the quarter.
Sr Commercial Marketing Manager, Prepaid Performance Steering T-Mobile USA, IncSr Commercial Marketing Manager, Prepaid Performance SteeringBellevue, WAFull timeThis role develops executive-ready business insights, industry trend analyses, and macroeconomic briefs to inform prepaid growth strategies and quarterly subscriber and revenue targets. Industry knowledgeFamiliarity with telecommunications, subscription-based business models, or other recurring revenue industries, including an understanding of customer acquisition, retention, and profitability drivers.
Sr Product Marketing Manager, Small Business & Pre-paid Internet T-Mobile USA, IncSr Product Marketing Manager, Small Business & Pre-paid InternetEastgate, WAFull timeYou will guide products from ideation through commercialization - partnering cross-functionally across Product, Consumer Insights, Analytics, Pricing, Competitive Intelligence, Integrated Marketing, Sales, and Acquisition teams to bring innovative solutions to market and drive measurable business impact. As a Senior Product Marketing Manager on the T-Mobile Broadband Product & Portfolio Marketing team, you will play a pivotal role in shaping the future growth strategy of T-Mobile Internet across two of our most important and fastest-growing segments: Small Business and Prepaid.
Sr Integrated Marketing Manager - IoT & Business Internet Solutions T-Mobile USA, IncSr Integrated Marketing Manager - IoT & Business Internet SolutionsBellevue, WAFull timeSocial Influence - Ability to grow and nurture strong cross functional partnership and influence peers; specifically with brand, marketing, sales, product management and web strategy leadership to ensure detailed execution and to create one look and feel for TfB products and services. Knowledge, Skills and Abilities: Integrated & Digital Marketing - Strong understanding of digital and integrated marketing channels, including sales enablement, web, paid media, social, and content performance measurement (Preferred).
Sr Integrated Marketing Manager - Operations T-Mobile USA, IncSr Integrated Marketing Manager - OperationsBellevue, WAFull time4-7 yearsExperience organizing and managing large sets of assets across an ecosystem of tools linked to a DAM, and fulfilling asset requests in a fast-paced, deadline-driven creative environment. Knowledge, Skills and Abilities: Integrated & Digital Marketing - Strong understanding of digital and integrated marketing channels, including sales enablement, web, paid media, social, and content performance measurement (Preferred).
Sr Integrated Marketing Manager - Voice & Advanced Network Solutions T-Mobile USA, IncSr Integrated Marketing Manager - Voice & Advanced Network SolutionsBellevue, WAFull timeSocial Influence - Ability to grow and nurture strong cross functional partnership and influence peers; specifically with brand, marketing, sales, product management and web strategy leadership to ensure detailed execution and to create one look and feel for TfB products and services. Knowledge, Skills and Abilities: Integrated & Digital Marketing - Strong understanding of digital and integratedmarketing channels, including sales enablement, web, paid media, social, and content performance measurement (Preferred).
Sr Commercial Marketing Manager - Customer Growth & Segmentation T-Mobile USA, IncSr Commercial Marketing Manager - Customer Growth & SegmentationBellevue, WAFull timeThis role will identify and develop high-potential customer segments, differentiated value propositions, and targeted acquisition strategies that strengthen T-Mobile's competitive position and category leadership for our Postpaid and Prepaid broadband business. The ideal candidate is a strategic, customer-obsessed marketer who thrives in fast-paced environments and has experience developing acquisition strategies, unlocking emerging customer segments, and influencing cross-functional stakeholders.
Digital Marketing Manager - Personal Care & Nutrition Univar Solutions USA Inc.Digital Marketing Manager - Personal Care & NutritionClyde Hill, WAFull timeTheprimarypurposeoftheDigitalMarketingManager, Personal Care andNutrition(PCN)istodevelop,execute, and report oncustomer-facingstrategicmarketingplans and activitiesincollaborationwithsuppliersandproductmanagement. * Serve as the marketing lead for Personal Care and Nutrition, translating PCN market insights, formulation trends, and supplier strategies into effective customer-facing campaigns; executes plans to create demand and/or brand awareness.
Product Marketing Manager, Workspace Security Check Point Software Technologies, Inc.Product Marketing Manager, Workspace SecuritySeattle, WAFull timeYou'll work closely with stakeholders across product, engineering, sales, and corporate marketing to create messaging, positioning, and content for sales enablement, demand, and thought leadership that will drive awareness and pipeline for the Workspace Security portfolio and increase sales. The Product Marketing Manager will drive product and technical marketing across our Workspace Security portfolio including email, browse, collaboration, endpoint, and mobile security solutions to develop content, go-to-market plans, and campaign strategies.
Marketing Manager III Ampcus, IncMarketing Manager IIISeattle, WAFull timeApply sound research and business acumen to help the business not just solve complex questions but help it look around corners. Build and manage relationships with internal stakeholders and external market research agency partners.
Marketing Manager II Ampcus, IncMarketing Manager IISeattle, WAFull timeWell-rounded marketer with ability to jump-in and assist on additional digital channel activations as needed (including but not limited to email, social media, onsite, offsite, digital advertising, etc.). Experience working with onsite retail marketing tools such as content symphony, bullseye, arborist, sophia, media central, figma, and more.
Marketing Manager - Marketing Manager III Ampcus, IncMarketing Manager - Marketing Manager IIISeattle, WAFull timeIn this role, you will take full ownership of cross-functional projects that support regional marketing execution-partnering with central product teams to build a self-service portal, developing repeatable templates for in-office materials, and managing physical marketing experiences in new and existing sites. Partner with central product teams to define requirements and support the build of a self-service portal that enables field and regional teams to access marketing assets and tools.
Senior Marketing Manager DIG - Hybrid Providence St. Joseph HealthSenior Marketing Manager DIG - HybridEverett, WAFull timeThe Senior Manager regularly evaluates the effectiveness of their regional marketing initiatives and communicates outcomes and optimization paths to their stakeholders including divisional marketing leadership, service line leads, and functional teams. Providence Shared Services is a service line within Providence that provides a variety of functional and system support services for our family of organizations across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington.
Sr Regional Enterprise Field Marketing Manager T-Mobile USA, IncSr Regional Enterprise Field Marketing ManagerBellevue, WAFull timeDeep understanding of B2B demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, account based marketing, prospecting platforms and best practices, etc.) and experience with the B2B marketing technology stack (Salesforce CRM, Marketing automation, prospect databases). Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization; strong cross-functional team/project management, interpersonal, and influencing skills; thrive in fast-paced, remote environment and willing to travel within territory.
Marketing Manager Ampcus, IncMarketing ManagerSeattle, WAFull timeYou will be responsible for auditing, designing, rebuilding and launching our Airtable campaign management tool in support of cross-category campaigns and seasonal events. You need to have an analytical mindset, technical fluency in Airtable, and a knack for improving how teams plan, build, launch, and report on campaigns.
Lifecycle Marketing Manager FlightSafety International IncLifecycle Marketing ManagerSeattle, WAFull timeIn this highly cross-functional role, you'll partner closely with Product-Led Growth, Product Marketing, Growth Marketing, Marketing Operations, Data & Analytics, Customer Success, and Regional Marketing teams to turn business goals into scalable lifecycle programs. Collaborate closely with cross-functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans and customer journeys.
Sr Integrated Marketing Manager - Broadband Performance T-Mobile USA, IncSr Integrated Marketing Manager - Broadband PerformanceBellevue, WAFull timeEmbrace and apply evolving AI tools and capabilities to accelerate how we work, develop insights, and unlock opportunities across our growing broadband data sources - continuously exploring new ways AI can enhance speed, scale, and decision-making across the marketing organization. This role is ideal for a strategic marketer who thrives in fast-evolving, performance-driven environments, applies strong analytical and problem-solving skills, and can translate insight into performance-driving action as new marketing efforts and capabilities are established for the organization.
Sr. Affiliate Marketing Manager T-Mobile USA, IncSr. Affiliate Marketing ManagerBellevue, WAFull timeTeam Leadership & Program Management: Lead the day-to-day management of the enterprise TMUS affiliate team, driving innovation, operational efficiency, and growth across affiliate initiatives- while mentoring and motivating team members across varying backgrounds and locations. Partnership Strategy & Execution: Develop and maintain comprehensive go-to-market plans for affiliate partnerships, collaborating cross-functionally to implement campaigns and critical initiatives.
Sr Manager, Integrated Marketing T-Mobile USA, IncSr Manager, Integrated MarketingBellevue, WAFull timeLeadership: Ability to grow and nurture strong cross functional partnership and influence peers; specifically with brand, marketing, sales, product management and web strategy leadership to ensure flawless execution and to create one look and feel for TfB products and services. Knowledge, Skills and Abilities: Integrated & Digital MarketingStrong understanding of digital and integrated marketing channels, including sales enablement, web, paid media, social, and content performance measurement.
Manager, ServiceNow Alliance Marketing KPMG LLPManager, ServiceNow Alliance MarketingSeattle, WAFull timeManage a variety of marketing programs by developing and utilizing project plans; execute plans on time and on budget to deliver high-quality outcomes; leverage firm lead management tools to help measure program effectiveness and impact on the sales funnel. Assist in the development of tactical execution plans and work effectively with cross-functional teams to execute plan elements; execute and help optimize demand generation programs, including KPMG's presence at ServiceNow conferences, webinars, and client events.
Assoc. Content Marketing Manager T-Mobile USA, IncAssoc. Content Marketing ManagerBellevue, WAFull timeJob Responsibilities: With the acquisition content & web team, ideate, strategize and implement content creation based on business needs, content objectives, industry trends and keyword research. Education and Work Experience: Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent (Required).
Sr. Product Marketing Manager, Network Leadership T-Mobile USA, IncSr. Product Marketing Manager, Network LeadershipBellevue, WAFull timeA key specialization of this role is owning the full breadth of network positioning, messaging, and go-to-market programs, spanning value proposition and claims, frontline enablement tools, proof-based marketing, competitive strategy, and partner programs, that strengthen how customers perceive and choose TMobile's network across every channel. This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on TMobile's primary product: the network, and the programs that strengthen customer perception of the network and drive consideration and choice.
Segment Marketing Manager T-Mobile USA, IncSegment Marketing ManagerBellevue, WAFull timeEducation and Work Experience: Bachelor's Degree plus 3 years of related work experienceOR advanced degree with 1 year of related work experienceOR combination of education and experience deemed equivalent (Required). 4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.
Sr. Product Marketing Manager - AI & Data Sharing Snowflake Inc.Sr. Product Marketing Manager - AI & Data SharingClyde Hill, WA$165,000–$216,300 / yearFull timeWe look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans.