Shape how SAP wins in the enterprise Data and AI market by identifying growth opportunities, customer needs, competitive dynamics, technology trends, and emerging AI use cases with key personas (C‑suite, IT, data leaders, developers, and line‑of‑business executives). Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.