JOB SUMMARY: The Digital Media Director will be responsible for driving customer acquisition and retention, measured by fitting appointment bookings across all digital touchpoints, this role oversees media strategy and execution across Paid Search (PPC), Programmatic, Paid Social, Organic Search (SEO), Direct, and Affiliate marketing programs. ESSENTIAL FUNCTIONS: Own the strategy, deployment, and optimization of all paid media budgets across Google Ads, Bing Ads, Meta (Facebook/Instagram), YouTube, TikTok, Programmatic display/video/CTV networks, and emerging platforms.