Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels (DV360, Meta, etc.) Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains. You will be responsible for the end-to-end management, trafficking, and performance analysis of campaigns across both US and high-growth international markets on video-based channels including Google (YouTube, DemandGen), Meta, TikTok, Programmatic, and other social platforms.