Paid Media Management: Manage end-to-end paid media operations across paid search, display, mid- and lower-funnel campaigns, dynamic creative optimization (DCO), and partner/co-brand initiatives, including campaign setup, in-flight management, optimization, and performance analysis. Tracking & Tag Implementation: Own pixel and tag implementation processes, including submitting Tealium tickets, coordinating pre- and post-launch QA with media agencies, participating in weekly status meetings, and partnering with BI teams to ensure accurate tracking.