Partner with the residential mass sales senior director, the residential marketing senior director, and the residential marketing team to develop account product line reviews and business plans that include sales & profitability financial goals, product portfolio and pricing, new product launch execution, digital marketing campaigns, seasonal promotional items/events, and e-commerce. Develop and maintain strong working relationships with strategic mass retail merchant partners, the residential marketing senior director, the residential marketing managers, the marketing communications team, the compliance & sales operations manager, finance, operations, and customer care.