The work: + Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for a Resources (Oil & Gas) client + Lead teams of s trategy, UX and c reative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention + Gather and analyz e insights and data to determine the most valuable opportunities to improve design and/or campaign performance + Build trusted relationships with senior stakeholders; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences + Play an integral role within the practice to create and expand practice offerings + Nurture and mentor junior talent to grow the marketing strategy practice Here's what you'll need: + Minimum 10 + years of B2B Marketing Strategy experience with e xtensive experience in marketing design, especially web experiences and other digital touchpoints including CRM , media, and c ommunication /content strategy + 3+ years of experience in the Resource industry, preferably Oil & Gas. Bonus points if: + Bachelor's degree or equivalent (minimum 10 years) work experience + E xperience leading strategy and/or marketing programs in a complex business and enterprise marketing environment + Strategic planning skills: strong strategic thinker, good researcher , and shepherd of strategic idea s in design and client review processes + Subject matter expert in digital strategy and integrated marketing with expertise in demand generation, lead generation and nurture strategy + Experience building out assets for client workshops and business development + Familiar with digital marketing best practices + Demonstrated ability to work in a fast-paced dynamic environment with limited guidance Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.