Working across CRM/Lifecycle, Paid Media, App Growth, CRO/Merchandising, and Analytics, the Marketing Operations Manager drives alignment on marketing technology needs and ensures channel-led tool decisions account for shared data, integration, measurement, governance, and operational requirements. Hands-on experience implementing, administering, or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads, or comparable platforms.