Paid Media & ABM: Plan, execute, and optimize targeted, full-funnel paid media campaigns across LinkedIn, Google Ads (display, SEM), and other potential programmatic and contextual buys; Manage agency and contractor partners to ensure campaigns are live on schedule, target lists are current, and performance is reviewed and optimized regularly. Marketing Operations & Activation: Own HubSpot CRM and automation - workflows, lead routing, MQL tracking, and reporting - while managing cross-functional coordination to ensure campaigns launch on time, on brief, and without friction.