Work with the team to ensure effective utilization of all sales tools and resources, including ZoomInfo, Futuri, AdMall, Waymark Video, Marketron, Tapscan, Miller Kaplan, Media Monitors, and other company-approved platforms. The General Sales Manager will lead, coach, and motivate a team of Account Executives, partner closely with market leadership and fellow sales managers, and drive both new business development and existing account growth.