However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. This reporter will focus on the decisions marketers and agencies are making now: how brands are using AI, how consumers are discovering and buying products, how technology is reshaping advertising and agency operations and how major platforms are changing the ways marketers reach audiences.